Toronto, ON – Three quarters (75%) of Canadian farmers who grow crops from Alberta through Quebec say that herbicide-resistant weeds are impacting their bottom line, and are having a negative impact on the value of their crops and the amount of money they make, according to a new Ipsos poll conducted on behalf of BASF. Further, three in ten (27%) maintain that the impact is sizeable, saying it is ‘large’ (7%) or ‘moderate’ (20%), while nearly half (47%) say herbicide-resistant weeds are having a ‘small’ impact on their bottom line. Just one quarter (25%) believe that their bottom line is not impacted by herbicide-resistant weeds.
Moreover, a majority (56%) of growers ‘agree’ (17% strongly/39% somewhat) that weeds in their fields are getting ‘tougher to control’, while a minority (43%) ‘disagrees’ (9% strongly/34% somewhat) with this sentiment.
Shedding some light on their weed-control tactics, almost all (96%) growers ‘agree’ (77% strongly/19% somewhat) that they use ‘herbicides from more than one herbicide group’ in their herbicide program to manage their weeds.
These are the findings of an Ipsos Reid poll conducted between March 5 and 12, 2012, on behalf of BASF. For the survey, a sample of 500 farmers from Ipsos’ grower’s panel was interviewed by telephone. To be eligible for the survey, producers in Western Canada (Alberta, Saskatchewan and Manitoba) had to grow a minimum of 500+ acres of cereal, canola or pulse crops, and producers in Eastern Canada (Ontario and Quebec) had to grow a minimum of 250+ acres of corn and soybean. British Columbia and Atlantic Canada were excluded from the survey. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/- 4.3 percentage points, 19 times out of 20, of what the results would have been had the entire population of producers in Canada been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
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Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
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