Three Quarters (75%) of Canadian Farmers Say Herbicide-Resistant Weeds Impacting their Bottom Line

Majority (56%) of Growers ‘agree’ that Weeds in their Fields are Getting Tougher to Control

Tuesday, June 05, 2012

Toronto, ON – Three quarters (75%) of Canadian farmers who grow crops from Alberta through Quebec say that herbicide-resistant weeds are impacting their bottom line, and are having a negative impact on the value of their crops and the amount of money they make, according to a new Ipsos poll conducted on behalf of BASF. Further, three in ten (27%) maintain that the impact is sizeable, saying it is ‘large’ (7%) or ‘moderate’ (20%), while nearly half (47%) say herbicide-resistant weeds are having a ‘small’ impact on their bottom line. Just one quarter (25%) believe that their bottom line is not impacted by herbicide-resistant weeds.

Moreover, a majority (56%) of growers ‘agree’ (17% strongly/39% somewhat) that weeds in their fields are getting ‘tougher to control’, while a minority (43%) ‘disagrees’ (9% strongly/34% somewhat) with this sentiment.

Shedding some light on their weed-control tactics, almost all (96%) growers ‘agree’ (77% strongly/19% somewhat) that they use ‘herbicides from more than one herbicide group’ in their herbicide program to manage their weeds.

These are the findings of an Ipsos Reid poll conducted between March 5 and 12, 2012, on behalf of BASF. For the survey, a sample of 500 farmers from Ipsos’ grower’s panel was interviewed by telephone. To be eligible for the survey, producers in Western Canada (Alberta, Saskatchewan and Manitoba) had to grow a minimum of 500+ acres of cereal, canola or pulse crops, and producers in Eastern Canada (Ontario and Quebec) had to grow a minimum of 250+ acres of corn and soybean. British Columbia and Atlantic Canada were excluded from the survey. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/- 4.3 percentage points, 19 times out of 20, of what the results would have been had the entire population of producers in Canada been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Sean Simpson
Associate Vice President
Ipsos Reid
Public Affairs
416.572.4474
sean.simpson@ipsos.com

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.


Three Quarters (75%) of Canadian Farmers Say Herbicide-Resistant Weeds Impacting their Bottom Line

Contact

SeanSimpson Sean Simpson
Vice President
Ipsos Reid
Work+1.416.572.4474