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Ipsos/RBC Consumer Outlook Index: May 2012

Thursday, May 03, 2012

Washington, DC - Consumer confidence is up a point to stand at 47.6 for May, 2012. This small gain is mostly driven by improvements in economic expectations (up 1.7 points to 57.5) and current financial conditions (up 1.5 points to 38.7).

The improvements in financial conditions is significantly impacted be the lessening of price pressures on consumers, particularly of gasoline (Inflation index down 2.3 points to 75.7).

However, employment security continues to weaken as experience with job loss mounts and faith in employment prospects remain weak (down 0.5 points to 53.6).

These are some of the findings of an Ipsos online poll conducted April 26-29, 2012. For this survey, a national sample of 1,005 adults from Ipsos' U.S. online panel was interviewed online. Weighting then was employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. Statistical margins of error are not applicable to online polls because they are based on samples drawn from opt-in online panels, not on random samples that mirror the population within a statistical probability ratio. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

More data and full technical details are available in the topline document attached.

For more information on this news release please contact:

Chris Jackson
Research Director, Public Sector Practice
Ipsos Public Affairs

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos/RBC Consumer Outlook Index: May 2012


ChrisJackson Chris Jackson
Vice President
Ipsos Public Affairs