Ipsos/RBC Consumer Outlook Index: January 2011

Thursday, January 05, 2012

Washington, D.C. - Consumer confidence is up across all indices with the strongest positive movement in the Current Conditions, Jobs and Investment Indices as consumers seem to be in positive spirits exiting the holidays. While evaluations and expectations of the economy remain relatively weak, more consumers are expressing optimism about their personal financial health then we have observed in over 6 months.

The RBC Consumer Outlook Index currently stands at 45.8, up 5.5 points from last month (40.3) making this the strongest month of consumer confidence since June 2011.

These are some of the findings of an Ipsos online poll conducted December 27-29, 2011. For this survey, a national sample of 1021 adults from Ipsos' U.S. online panel was interviewed online. Weighting then was employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. Statistical margins of error are not applicable to online polls because they are based on samples drawn from opt-in online panels, not on random samples that mirror the population within a statistical probability ratio. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

More data and full technical details are available in the topline document attached.

For more information on this news release please contact:

Chris Jackson
Research Director, Public Sector Practice
Ipsos Public Affairs
202.420.2011
chris.jackson@ipsos.com

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

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Ipsos/RBC Consumer Outlook Index: January 2011

Contact

ChrisJackson Chris Jackson
Research Director
Ipsos Public Affairs
Work+1.202.420.2011