The Canadian Federal Election Campaign and Social Media: Ground Breaking Research Measures Participation Rate among Potential Voters During an Election Campaign

Finds Just 6% Discuss Policy and Politics Every Day on Social and News Media Sites but with 21% Participating Weekly, Future Growth Likely

Sunday, April 10, 2011

Toronto, ON – Heading into the federal election, many in the media had predicted that this campaign would be the first social media campaign in Canadian political history with Facebook, Twitter and specific news web sites or blogs fuelling a revolution in potential voter social engagement during and for the 2011 Federal election.

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The Canadian Federal Election Campaign and Social Media: Ground Breaking Research Measures Participation Rate among Potential Voters During an Election Campaign

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MikeColledge Mike Colledge
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Canadian Public Affairs
Ipsos Reid

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