Ipsos U.S. Telephone Omnibus Leads the Way in Quality

Omnibus Division Targets Wireless Users for a More Representative Sample

Tuesday, January 18, 2011

New York, NY – Ipsos Omnibus Division continues its commitment to offering clients the most representative survey on the market with the addition of cell phone dialing to their telephone omnibus. The digital world is transforming American households as the dependence on wireless technology grows steadily, while the use of traditional landlines declines.

“Our commitment to enhancing our services results in a superior product and added value for our clients,” says Chris Deeney, Senior Vice President of Ipsos Public Affairs’ Omnibus Division. “We were among the first to offer Spanish completes as part of our standard telephone omnibus so we are taking a similar approach with the addition of cell phone dialing as wireless usage continues to grow.”

The Ipsos U.S. Express Telephone Omnibus now offers cell phone dialing, as well as Spanish interviews every week at no additional charge. The cell phone component provides the ability to connect with segments of the population that are difficult to reach through landline interviews and online surveys.

The U.S. Telephone Omnibus is a nationally representative survey measuring public opinion and consumer attitudes across the United States every week. Using the U.S Telephone Omnibus, Ipsos was one of the only national polls to correctly predict the exact results for the 2008 election – Obama/Biden (53%), McCain/Palin (46%), and Other (1%).

“The market research industry is a rapidly changing business,” adds Chris Deeney. “Adapting to changes in the population is a continuous challenge for us. We strive to maintain a high level of quality for all of our research.”

To learn more about the 2011 Ipsos U.S. Express Telephone Omnibus and its offerings, please visit the Omnibus section of the Ipsos North America website.

For more information on this news release, please contact:

Chris Deeney
Senior Vice President
Ipsos Public Affairs
(312) 665-0551
chris.deeney@ipsos.com

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of €943.7 million ($1.33 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP


Ipsos U.S. Telephone Omnibus Leads the Way in Quality

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ChrisDeeney Chris Deeney
Senior Vice President and Operations Director
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