Hamburg, Germany - Ipsos Marketing’s PERCEPTORPlus brand research tool received the prestigious Innovation Award from the German Association of Researchers (BVM), beating 16 competitors in the process.
PERCEPTORPlus helps Marketers meet the key challenges they face when trying to leverage brand research to optimize their strategy and predict share growth. What makes PERCEPTORPlus unique is its ability to integrate virtually all relevant drivers of brand choice – in essence, the Body and Soul of a brand – into a comprehensive framework that can be used by Marketers to determine Brand Equity, Brand Value (Share of Choice) and Affiliation (Loyalty). Marketers can also leverage PERCEPTORPlus’ simulator to predict the impact of different strategies on market share. Because the simulator covers the Body and Soul of a brand and is based on validated, individual-level modeling, the results reflect what the real changes in the market will be.
According to Janet van Rossem and Matthias Tien, Directors at Ipsos Marketing in Germany, “This award recognizes the innovativeness of our approach to brand research and proves that we at Ipsos Marketing are truly the Innovation and Brand Research Specialists.”
PERCEPTORPlus was developed by Ipsos Marketing’s Global Product Center, an international team dedicated to the advancement of global market research tools for the Consumer Goods sector. According to Sunando Das, Vice President, Global Product Center, “With PERCEPTORPlus, we offer our clients a fresh approach to brand research that provides a new framework for determining which brand components drive consumer choice as well as a more accurate method for conducting market simulations for optimizing brand share. PERCEPTORPlus provides a holistic view of the brand as well as solid recommendations for driving brand growth into the future.”
This is the third time Ipsos Marketing has been awarded by the BVM: Ipsos Marketing won the award in 2005 for its Concept Contest qualitative tool and again in 2007 for its LINEEvolution line optimization approach. No other company has ever achieved this.
For more information on this news release, please contact:
Janet van Rossem
About Ipsos Marketing
Ipsos Marketing – The Innovation and Brand Research Specialists – is the Ipsos brand for Marketing Research.
Ipsos Marketing operates under a global structure that brings clients unequalled research expertise throughout their innovation and brand development process. Supported by specialized teams, Ipsos Marketing offers in-depth understanding of the drivers of consumer choice and of the marketing challenges faced by our clients. Our experts provide integrated qualitative and quantitative research solutions, as well as advanced modelling and forecasting techniques that include simulations and linkages to in-market data.
Ipsos is present in 64 countries, with a leading position in both mature and emerging markets. In 2008, it achieved global revenues of 979.3 million euros, Marketing research contributing to 48% of Ipsos’ total global revenues.
Ipsos Marketing is a specialization of Ipsos, a global survey-based market research company that offers expertise in advertising, customer and employee loyalty, marketing, media, and public affairs research.
Visit www.ipsosmarketing.com to learn more.
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2008, Ipsos generated global revenues of €979.3 million ($1.34 billion U.S.).
Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.