McCain Holding Convention Bump
But still a Dead Heat for the White House: McCain 45%, Obama 45%

Obama leads among non-white and less affluent voters
McCain strong among white and more affluent voters

Wednesday, September 17, 2008

Washington, DC – A new Ipsos/McClatchy poll of Americans indicates that McCain has been able to maintain his post-convention bump. The overall national race, though, remains a statistical dead heat — 45% for McCain and 45% for Obama.

These figures show little movement from last week’s Ipsos/McClatchy poll: McCain 46% and Obama 45%.

Some Demographics…

Among non-Hispanic White respondents, McCain leads Obama by a 53%/36% margin, while Obama leads McCain by a 79%/8% margin among non-Hispanic Black respondents and 67%/18% among Hispanic respondents.

Among households making under $25,000 per year, Obama leads by a 60%/29% margin. McCain leads by a 51%/41% margin among those households that make $50,000 or more per year.

Obama leads McCain by a 50%/40% margin among women.

These are some of the findings of an Ipsos poll conducted September 11-15, 2008. For the survey, a nationally representative, randomly selected sample of exactly 1,190 adults across the United States was interviewed by Ipsos. With a sample of this size, the results are considered accurate within ±2.8 percentage points, 19 times out of 20, of what they would have been had the entire adult population in the U.S. been polled. Within this sample, Ipsos interviewed 1046 respondents who self identified as registered voters. With a sample of this size, the results are considered accurate within ±3.0 percentage points. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual U.S. population according to data from the U.S. Census. Interviews were conducted with respondents on land-line telephones and cellular phones. Respondents had the option to be interviewed in English or Spanish.

For more information on this news release, please contact:
Clifford Young, PhD
Senior Vice President
Ipsos Reid Public Affairs
(312) 375-3328

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals that helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world. Member companies assess market potential and interpret market trends to develop and test emergent or existing products or services, and build brands. They also test advertising and study audience responses to various media, and measure public opinion around the globe.

They help clients create long-term relationships with their customers, stakeholders or other constituencies. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting and offers a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2007, Ipsos generated global revenues of €927.2 million ($1.27 billion U.S.).Visit to learn more about Ipsos offerings and capabilities.

McCain Holding Convention Bump <br>
But still a Dead Heat for the White House: McCain 45%, Obama 45%


Clifford Young
President, US
Ipsos Public Affairs