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What if your ad goes viral?

Interview With An Expert

Are there implications for a brand and/or media buy if an ad goes viral? The answer is yes! There is a point at which an ad runs the risk of higher and faster wear-out, defined as the point when use of that creative is no longer justified vs introducing a more effective alternative.

In this Interview With An Expert, Tara Beard-Knowland, Ipsos ASI Director, shares research-backed tips and insight to optimize your media buy.

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What if your ad goes viral?

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LeahMcTiernan Leah McTiernan
Vice President, North America
Ipsos ASI