Are there implications for a brand and/or media buy if an ad goes viral? The answer is yes! There is a point at which an ad runs the risk of higher and faster wear-out, defined as the point when use of that creative is no longer justified vs introducing a more effective alternative.
In this Interview With An Expert, Tara Beard-Knowland, Ipsos ASI Director, shares research-backed tips and insight to optimize your media buy.
Not registered yet?
Register now to view this article and access all premium content from Ipsos, North America's most trusted market research brand.