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Corporate News »

New Tool from Ipsos SMX Increases Mobile Engagement

Tuesday, April 22, 2014

Los Angeles, CA – We live in an increasingly mobile world with consumers most accessible while they are on the go. And with new tablets and phones entering the marketplace, companies need to be equipped with the right tools to reach their audience. Ipsos SMX, the company’s Social Media Exchange, has announced the release of Socialized Research Platform (SRP) Mobile, a web app that provides members with a more optimized way to view content, providing access to insights anywhere, anytime and on any device.    

Ipsos Selects Realeyes to Provide Facial Coding Emotional Response Metrics for Deeper Insights into Consumer Emotions

Wednesday, April 09, 2014

New York, NY – Ipsos is pleased to announce a global agreement with London headquartered Realeyes as their provider for Facial Coding and Body Gesture response metrics. Realeyes provides state of the art, scalable and cost efficient emotional analytics using a platform to measure how people feel while they view advertising and communications content.     

Ipsos Loyalty Experts Challenge Status Quo in Customer Satisfaction

Thursday, April 03, 2014

New York, NY – Customer satisfaction is often touted as the most important issue among business leaders. If you want to win your customer’s business, it goes without saying that they have to be highly satisfied. But in an article recently published in MIT Sloan Management Review, a duo of thought leaders from Ipsos Loyalty argue that the reality is far more complex.     


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Elen Alexov Elen Alexov
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Ipsos North America
(778) 373-5136
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John Wright John Wright
Senior Vice President
Ipsos Public Affairs
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