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Corporate News »

Ipsos Launches Location-based Customer Satisfaction Tracking

Monday, April 20, 2015

New York, NY – Ipsos announced today the launch of a suite of innovative geo-localized research offerings. The first of these offerings is launched in North America and uses Google Opinion Rewards, a Surveys app with over one million active respondents. Utilizing location data of respondents that have opted-in, market researchers can measure the satisfaction and loyalty of major retail, restaurant and hotel chains.    

Ipsos Congratulates Clients on Successes at David Ogilvy Awards

Thursday, April 02, 2015

New York, NY – Ipsos is delighted to congratulate a trio of clients for their success at this year’s ARF David Ogilvy Awards. Bank of America, Kraft’s Cracker Barrel, and the Canadian Cancer Society were all recognized for their exceptional use of research in advertising at the March 17 awards gala held in New York City at the Advertising Research Foundation’s (ARF) 2015 Re:Think conference.    

Ipsos Loyalty Executive Wins Outstanding Paper of the Year Award

Friday, March 27, 2015

New York, NY – Ipsos researchers are well-versed in producing papers, and some are deemed not only great, but outstanding. Once again, that is the case for Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President at Ipsos Loyalty, who has been honored with the Journal of Service Management’s 2014 Robert Johnston Outstanding Paper of the Year award.    

ElenAlexov Elen Alexov
Director, Marketing Services / Directrice, Services marketing
Ipsos in North America
Work+1 (778) 373-5136


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    The Wallet Allocation Rule offers our ground breaking, research-backed insights proving once and for all that measuring share of wallet is the most conclusive way for brands to distinguish themselves in the eyes of both customers and shareholders