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Ipsos Launches Sense*Suite to Guide Early Stage Product Development

Tuesday, September 06, 2016

New York, NY – Ipsos ProductQuest has launched Sense*Suite to help clients guide R&D initiatives and optimize sensory elements during early stage product development.

Ipsos Advances Use of Behavioral Economics in Business

Thursday, August 25, 2016

New York, NY – Ipsos has launched a new behavioral economics think tank with the Yale School of Management (YSM) and Yale Center for Customer Insights (YCCI), as well as insights leaders from ConAgra Foods, Mars, Merck, Pfizer and SC Johnson. The YCCI-Ipsos Think Tank, which officially kicked off in June 2016, will develop and conduct research and experiments on the practical application of behavioral economics principles in key areas of consumer marketing.

Ipsos Connect Hires U.S. Strategy Leader

Wednesday, June 29, 2016

New York, NY – Ipsos has announced the appointment of Sherrill Mane as Head of MAdTech Strategy, U.S., Ipsos Connect. In this newly created role, Mane will lead efforts to help Ipsos Connect clients transform their brand communications strategies as the worlds of media, advertising and technology converge. Mane will also provide strategic counsel to Ipsos Connect research teams on how to capitalize on the company’s best-in-class research products, innovative offers and deep expertise to serve marketers and media owners better. She will report to Peter Minnium, President, U.S., Ipsos Connect.


Elen Alexov
Director, Marketing Services,
North America