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Tuesday, June 30, 2015
Toronto, ON – Ipsos has named Rob Myers as the new Country Manager in Canada, where he will be responsible for the company’s business, staff and relationships with clients. He succeeds Gary Bennewies, who is relocating to Paris to serve as Global Chief Talent Officer.
Monday, June 22, 2015
Paris, France – When it comes to market research, exceptional results and client service rely on talent. As part of its New Way initiative, Ipsos has created a global Chief Talent Officer role and appointed Gary Bennewies, currently the Country Manager for Canada, to take the new responsibility starting July 1st.
Tuesday, June 16, 2015
New York, NY – As an industry leader in product testing, Ipsos ProductQuest is uncovering deeper insights into how consumers really feel about products by integrating Implicit Reaction Time (IRT™) into their product evaluations. By using this advanced neuroscience approach, Ipsos ProductQuest is able to provide clients with a deeper understanding of consumers’ nonconscious perceptions of their products. Specifically, IRT™ measures how strongly consumers feel about a product, versus a benchmark or competitive product, by succinctly capturing how much time it takes a respondent to associate multiple attributes with the product.