Welcome to the Ipsos Press Center. Seeking interesting, relevant commentary on issues of the day? We can put you in touch with a senior researcher to give a fresh perspective on emerging and developing stories, backed by focused, thorough market research.
What do you need to know?
Member of the media? Register for complimentary access »
Thursday, May 21, 2015
New York, NY – Recognizing that clients need to innovate bigger and faster to keep up with today’s consumers, Ipsos InnoQuest is introducing overnight concept testing with optimization. Inspired by client demand to get concept testing results faster, Ipsos InnoQuest’s new high-speed solution not only identifies high potential concepts but also provides specific guidance on how to make them stronger and more likely to succeed in-market.
Monday, May 11, 2015
New York, NY – Pierre Le Manh, North America CEO of Ipsos, announced today the appointment of Oscar Yuan as President of Ipsos’ Strategy 3, its advisory services unit. Formerly a founding partner and Head of Brand at Millward Brown Vermeer, Yuan is tasked with expanding the Ipsos Strategy3 team and broadening the service offering in consumer understanding, innovation and brand strategy.
Monday, April 20, 2015
New York, NY – Ipsos announced today the launch of a suite of innovative geo-localized research offerings. The first of these offerings is launched in North America and uses Google Opinion Rewards, a Surveys app with over one million active respondents. Utilizing location data of respondents that have opted-in, market researchers can measure the satisfaction and loyalty of major retail, restaurant and hotel chains.