Welcome to the Ipsos Press Center. Seeking interesting, relevant commentary on issues of the day? We can put you in touch with a senior researcher to give a fresh perspective on emerging and developing stories, backed by focused, thorough market research.
What do you need to know?
Member of the media? Register for complimentary access »
Tuesday, April 22, 2014
Los Angeles, CA – We live in an increasingly mobile world with consumers most accessible while they are on the go. And with new tablets and phones entering the marketplace, companies need to be equipped with the right tools to reach their audience. Ipsos SMX, the company’s Social Media Exchange, has announced the release of Socialized Research Platform (SRP) Mobile, a web app that provides members with a more optimized way to view content, providing access to insights anywhere, anytime and on any device.
Wednesday, April 09, 2014
New York, NY – Ipsos is pleased to announce a global agreement with London headquartered Realeyes as their provider for Facial Coding and Body Gesture response metrics. Realeyes provides state of the art, scalable and cost efficient emotional analytics using a platform to measure how people feel while they view advertising and communications content.
Thursday, April 03, 2014
New York, NY – Customer satisfaction is often touted as the most important issue among business leaders. If you want to win your customer’s business, it goes without saying that they have to be highly satisfied. But in an article recently published in MIT Sloan Management Review, a duo of thought leaders from Ipsos Loyalty argue that the reality is far more complex.