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Corporate News »


Ipsos Refutes Claim of “Hidden” Poll Data

Tuesday, November 29, 2016


Ipsos Assesses Political Ads with Hear, Watch, Say Community

Tuesday, October 18, 2016

New York, NY – Are any of the major candidates or PAC supporters winning with their political ads? How are voters reacting to the campaign ads? Ipsos SMX’s proprietary “Hear, Watch, Say” panel (comprised mainly of millennials and self-identified influencers) was asked about these political ads in a study conducted for Ad Age.


Ipsos Connect Launches Connect:Live

Monday, October 10, 2016

London, UK – With the growth rate in online video investment in double digits for the foreseeable future, more and more advertisers have determined it is essential to understand the performance of video advertising on social platforms. Often, online video success is measured only with behavioral metrics such as views and clicks, but these have little relationship with meaningful brand outcomes, such as lifts in brand awareness, desire and consideration. Recognizing advertisers’ need to understand how online video can contribute to business goals, Ipsos Connect has developed Connect:Live.

Contact

ElenAlexov
Elen Alexov
Director, Marketing Services,
North America

Ipsos
1.778.373.5136
elen.alexov@ipsos.com