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Tuesday, October 18, 2016
New York, NY – Are any of the major candidates or PAC supporters winning with their political ads? How are voters reacting to the campaign ads? Ipsos SMX’s proprietary “Hear, Watch, Say” panel (comprised mainly of millennials and self-identified influencers) was asked about these political ads in a study conducted for Ad Age.
Monday, October 10, 2016
London, UK – With the growth rate in online video investment in double digits for the foreseeable future, more and more advertisers have determined it is essential to understand the performance of video advertising on social platforms. Often, online video success is measured only with behavioral metrics such as views and clicks, but these have little relationship with meaningful brand outcomes, such as lifts in brand awareness, desire and consideration. Recognizing advertisers’ need to understand how online video can contribute to business goals, Ipsos Connect has developed Connect:Live.
Thursday, October 06, 2016
New York, NY – Recognizing that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey. LIFE Path offers a holistic, modular approach to path to purchase understanding that involves social media intelligence, passive metering, and qualitative and quantitative research – so marketers can assess which touchpoints are most influential in generating sales.