Toronto, ON – For Netflix subscribers, the ideal date night is a quiet night in watching Netflix rather than heading out to the movie theatre, according to a new Ipsos poll conducted on behalf of Netflix. In fact, six in ten (58%)...
Washington, DC — Barack Obama’s approval is at 46% this week.
Everyone is talking about storytelling, but its role in the MR industry and how to do it (and do it well!) are not always clear. Hear Allyson Leavy and Douwe Rademaker of Ipsos Marketing discuss storytelling in the context of market research.
Hear Julia Clark and Chris Jackson of Ipsos' political polling team discuss:
• The power and pitfalls of election polling
• Three critical factors that our global research has shown to most influence election results