• Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

    Learn More

  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

    Learn More

  • At Ipsos, we've developed a platform
    to monitor the online and mobile
    activities of consumers in real-time
    using passive technology.

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News & Polls

Federal Election Gridlock Continues as NDP Holds Steady (33%), Liberals (30%, +2) and Conservatives (29%, -2) Jockey for Second


Toronto, ON – The federal election campaign appears to be having little impact on the vote choice of Canadians so far, despite the sustained coverage of Nigel Wright’s testimony in the Mike Duffy trial and the recent volatility of...     

Ipsos/Reuters Poll (August 28): Core Political Approval


Washington, D.C. - Barack Obama’s approval rating is at 44%, in the same range we’ve seen most of 2015.     

Knowledge & Ideas

It’s No Secret: A Webinar Designed To Optimize Your Mystery Shop Program


Mystery Shopping has evolved beyond the days of 'secret shoppers.' As distribution channels become increasingly complex and the need to execute a customer experience that delivers on your brand promise becomes more critical, more companies require...

Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences


On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals. Topics covered included:

  • A demonstration of cutting...