• Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

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  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

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  • At Ipsos, we've developed a platform
    to monitor the online and mobile
    activities of consumers in real-time
    using passive technology.

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News & Polls

In Presidential Election, Canadians Would Elect Democrats (55%) in Landslide Victory over Republicans (17%) and Independent Candidates (28%)


Toronto, ON – If Canadians could vote in the US presidential election, they would hand the Democrats (55%) a landslide victory over the republicans (17%) and independent candidates (28%), according to a new Ipsos poll conducted on...     

Duffy’s Revenge: The Fallout of the Trial Harper (31%, -7) Now Last as Best Choice for PM, Mulcair (37%, +6) Stands First with Trudeau (32%, +2) Following


Toronto, ON – While the Mike Duffy trial doesn’t appear to have had a significant direct impact on votes as of yet, it does appear to be impacting voters’ perceptions of the party leaders, according to a new Ipsos poll conducted on...     

Knowledge & Ideas

It’s No Secret: A Webinar Designed To Optimize Your Mystery Shop Program


Mystery Shopping has evolved beyond the days of 'secret shoppers.' As distribution channels become increasingly complex and the need to execute a customer experience that delivers on your brand promise becomes more critical, more companies require...

Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences


On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals. Topics covered included:

  • A demonstration of cutting...