• Find new knowledge beneath the surface.

    Ipsos PEEL is about the techniques we are pursuing and the
    concepts we are exploring to discover fresh knowledge and
    insights that can inform better decisions.

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  • Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

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  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

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  • At Ipsos, we've developed a platform
    to monitor the online and mobile
    activities of consumers in real-time
    using passive technology.

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At Ipsos, we understand your business, your stakeholders, and your clients

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News & Polls

A Majority (59%) of Canadians Prefer to Receive a Charitable Gift over a Traditional Gift


Toronto, ON – A majority (59%) of Canadians ‘agree’ (17% strongly/42% somewhat) that this holiday season they would prefer to receive ‘a charitable gift that would help someone else, rather than a traditional gift like a pair of...     

Organ Donation Presumed Consent Report


Toronto, ON - Two-thirds (66%) believe organ donation in Ontario should be an ‘opt-in’ system in which one actively chooses to give consent to donate. The remaining third (34%) feel that organ donation should be governed by...     

Knowledge & Ideas

The Magic of Mobile: A Webinar About the Future of Mobile and GPS Tracking


Ipsos Loyalty is the trusted advisor to the world’s leading businesses on all matters relating to measuring, modeling, and managing customer and employee relationships. We are the recognized market, thought and technology leader in our field. View...

Fuel Your Craving for Insight: A Webinar Featuring Consumption Trends in Canada


How Canadians eat and drink continues to shift. This should not be surprising, given how innately consumption behaviour is tied to the changing patterns of peoples' everyday lives. The value proposition guiding consumption decisions is also...