Trend Observer provides fresh insight into the trends and values shaping tomorrow’s consumption to help you navigate tomorrow today.
This global study involves extensive interviews with young ‘trailblazers’ who are role models for their peers as well as social leaders with their fingers on the pulse of society, and experts on the cutting edge of their individual fields of endeavor. Trend Observer research uncovers today’s trends and predicts their evolution into the future. The report charts the trends that have a significant and continuing impact on consumers in the US, Canada, the UK, France, Sweden, and Japan.
The 2009 report offers a unique perspective on the social and consumer trends taking shape in our current economic crisis, and describes a New Consumer who, spurred on by a heightened social consciousness and empowered by social media, has fresh attitudes about self, community, the environment and business. This new consumer is changing the dynamics of the marketplace and the interrelationship between buyers and sellers. Trend Observer places a particular emphasis on how the crisis has impacted consumer behaviours and trends and what these changes mean for the future, revealing what to expect as we move into a post-crisis world.
Trends are easy to miss and hard to make the most of. But the rewards for those who do it successfully are high. Start now.
