Ipsos News and Polls

Time Warner Inc. Opens State of the Art Medialab in New York City, Giving a 360° View of Consumer Behavior

Wed, 25 Jan 2012 08:00:30 GMT

New York, NY – Time Warner Inc. today announced the opening of a state of the art Medialab for research and development at its worldwide headquarters in New York City. The Time Warner Medialab has been designed to generate valuable insights into consumer behavior, evolving media habits and industry trends across all of Time Warner’s businesses, brands and advertising partners.

Microsoft Most Influential Brand in Canada

Tue, 24 Jan 2012 15:30:30 GMT

Toronto, ON – Apple is innovative, Walmart has presence, the CBC engages the country, but if you want to know what the most influential brand in Canada is, turn to Microsoft. In the first ever Ipsos Influence Index Study, Ipsos Reid recently asked Canadians to rate 100 leading brands on a wide variety of attributes. The data revealed six dimensions which define influence and determine the most influential brands in the lives of Canadians.

Ipsos Reid Poll Reveals Apple as Most Leading-Edge Brand

Tue, 10 Jan 2012 09:00:30 GMT

Toronto, ON – Apple rises to the top to be considered Canada’s most leading-edge brand, according to an Ipsos Reid poll conducted in the lead-up to Ad Week. Respondents were given a series of statements, 14 of which are used to define leading edge. Respondents were asked to indicate which of the statements they felt applied to each of the brands to which they were exposed.

Shoppers Flock to Web, Mobile Devices to Hunt Down Holiday Bargains

Tue, 20 Dec 2011 06:00:30 GMT

New York, NY and Los Angeles, CA – With only a few days of shopping left before Santa descends from the North Pole, a recent study from Ipsos MediaCT conducted with Google has analyzed some of the shopping habits and trends from the 2011 holiday shopping season. Several key trends emerge from the study, including the growing popularity of Black Friday deals and the importance of the Internet and mobile technology on the purchase decision process.

Brands Increase Recall with TV/Digital Mix

Mon, 19 Dec 2011 06:00:30 GMT

New York, NY – New research from Google and Ipsos claims that recall improves when TV spots appear again in YouTube pre-rolls, making a stronger case for its pre-roll and in-stream ads. Tests of 15- and 30-second spots for six ad campaigns using YouTube pre-roll and TV ads found that people who watched both YouTube and TV ads showed a 200% increase in brand recall compared with people who only saw TV ads. Those who only watched a YouTube ad had 150% better brand recall rate than those who only watched a TV ad.

Who, Who, Who’s Buying What This Holiday Season?

Mon, 05 Dec 2011 06:00:30 GMT

Los Angeles, CA – Can’t find dad this holiday shopping season? Check the electronics aisle; he may very well be shopping there. According to a recent wave of LMX, a national survey of media and technology adoption conducted regularly by Ipsos MediaCT, fathers with children aged 0-14 are significantly more likely than mothers with children of the same age to be planning on purchasing a host of consumer electronics. When it comes to buying consumer electronics such as smartphones, TVs, Tablets, Blu-ray players, 3-D TVs and desktop computers, dads with young kids are the gift retailers are happy to receive.

Amazon Kindles the Fires of Consumer Desire

Mon, 28 Nov 2011 06:00:30 GMT

New York, NY - Recent research from Ipsos OTX MediaCT shows that the tablet market is catching fire and is going to be hot, hot, hot heading into the 2011 holiday season. For Amazon, the launch of their new Kindle Fire means they may have what many consumers are looking for. Even before Amazon’s official announcement of the new Kindle Fire, the tablet market looked in a healthy state. In September, Ipsos’ research showed almost one in five (17%) consumers were considering purchasing a tablet in the run up to the holidays – and 11% of consumers were ‘definitely’ going to purchase one. Good news for Apple’s iPad and great timing for Amazon's newest product.

BlackBerry, Apple, Kobo Top Brands in Canada’s Mobile Device Market

Tue, 08 Nov 2011 06:00:30 GMT

Toronto, ON – It is clear that we love our mobile devices, as more and more Canadians purchase and use Smartphone, Tablet and/or eReader devices. But which brands are winning the bulk of that love? The most recent wave of Ipsos Reid’s Mobil-ology Study of Smartphone, Tablet & eReader users in Canada examined each category and compared market share over the eight month period between January and August of 2011.

Ipsos Study Shows Radio has Positive Impact at all Stages of Purchase Funnel

Mon, 07 Nov 2011 06:00:30 GMT

New York, NY - Ipsos OTX MediaCT has undertaken an on-going evaluation of radio campaigns in partnership with Katz Marketing Solutions. The first release of the results provide a compelling story for radio as exposure to the campaigns had a positive impact on consumer’s at all stages of the purchase funnel. According to Bruce Friend, President of Ipsos OTX MediaCT: “These results have demonstrated to us the power of radio.”

Ipsos Reid Survey on Digital Marketing Reveals Increased Focus on Social Media, Mobile, Search and Email

Thu, 03 Nov 2011 00:00:30 GMT

Toronto, ON – The world of digital marketing is alive and well. A new study released on the eve of the CMA and Marketing’s Digital Marketing Conference reveals that North American marketers continue to focus and increase efforts on digital marketing with spend levels in social media, mobile, search and email marketing all expected to increase. Conducted by Ipsos Reid in collaboration with the Canadian Marketing Association and Marketing Magazine, the Survey asked Canadian marketers about their thoughts, attitudes, and behaviors towards the expanding world of digital marketing, and how their business is managing or embracing it.