Ipsos News and Polls

Is TV Helping or Hurting Same-Sex Marriage?

Thu, 11 Apr 2013 06:00:30 GMT

Los Angeles, CA - National polls have shown that a majority of Americans are now in favor of same-sex marriage, a shift from just a few years ago. So why the change? A recent survey conducted by Ipsos MediaCT shows that 18% of television viewers aged 13-64 say that TV in general has changed their opinion of same-sex marriage in a positive way. In contrast, just 10% say TV impacted their opinion negatively. A little under half (44%) say they are in favor of same-sex marriage and TV has not changed their opinion, while 28% have not changed their opposition.

Ipsos Spins Off its Motion Picture Group

Tue, 02 Apr 2013 06:00:30 GMT

New York, NY – Ipsos has announced today a sale of assets impacting its Motion Picture Group (MPG).

Affluent Optimism on the Rise

Mon, 04 Mar 2013 06:00:30 GMT

New York, NY – Affluent optimism in the U.S. economy, and in their own futures, rose significantly in February, according to Ipsos MediaCT’s February 2013 Mendelsohn Affluent Barometer, released today. The survey defines “Affluent” as adults living in households with at least $100,000 in annual household income – approximately 20% of the U.S., Affluents hold 69% of the privately held net worth in America, and are vitally important for many marketplace categories including luxury, automotive, financial, technology, and travel.

Less Than Half of Canadian Small Businesses Promote Themselves Via Dedicated Website (41%) or Social Media (39%)

Wed, 27 Feb 2013 05:00:30 GMT

Toronto, ON – Many Canadian small businesses appear to be missing out on online opportunities when it comes to growing their business and earning revenue, according to a survey conducted by Ipsos Reid on behalf of RBC. Only four in ten (41%) Canadian small businesses promote their business through a dedicated website, while another 5% have a dedicated site but don’t use it to promote their business. One in three (32%) don’t have a dedicated website, while one in five (21%) don’t promote their business.

Bullies Taking to Social Networking as Teens Become More Mobile

Tue, 26 Feb 2013 08:00:30 GMT

Vancouver, BC - While schoolyard bullying continues to be a problem for many Canadian teens, it appears that bullies are adapting their tactics through 21st century methods. Many of today’s bullies are taking their hostilities out online through social networking sites, sometimes using mobile technology. According to findings in a recent issue of the Ipsos Interactive Reid Report, one-in-five (20%) online teens say they have witnessed someone they know being bullied on social networking sites. Close to one-in-ten (8%) say they themselves have been victims of online bullying on social networking sites.

Socialogue: A Clever Brand Keeps Fans on Hand

Tue, 26 Feb 2013 06:00:30 GMT

Global - One-third (34%) of those who follow a brand’s social networking page say fun or interesting posts make them feel more connected to that brand. The younger the demographic, the more effective these kind of posts are as connection boosters: 39% of those under 35 claim a stronger connection is forged when a brand’s posts interest them, 31% of those between 35 and 49 and 28% of those between 50 and 64. While other brand actions – e.g., discounts, free offers, contests – have a stronger effect on brand and consumer connections, injecting interesting and funny posts can help keep interested consumers coming back to your social networking sites to see what’s up. That’s why it makes sense for marketers to be hands-on when it comes to social networking content.

Close to Half of Canadians Now Own a Smartphone

Thu, 21 Feb 2013 11:30:30 GMT

Toronto, ON – The Canadian population is nearing the tipping point of becoming a Smartphone majority. Key findings in Ipsos Reid’s most recent wave of Mobil-ology, a syndicated study of the mobile market in Canada, show that 47% of Canadians now report using a Smartphone, a significant increase over last year, when 34% of Canadians reported using such a device. Tablet device use has also jumped with 21% of Canadians reporting use of these devices, an increase from just 10% a year ago.

Four in Five (84%) of Canadian Parents Believe Technology Allows Families to Be Better Connected

Tue, 29 Jan 2013 10:15:30 GMT

Toronto, ON – As use of new technologies grow and new innovations emerge, Canadian parents are relying on these tools more than ever to help them keep their family connected and organized, according to a new study conducted by Ipsos Reid on behalf of Microsoft. Four in five (84%) Canadian parents ‘agree’ (32% strongly/51% somewhat) that ‘technology allows families to be better connected’, while only one in five (16%) ‘disagree’ (5% strongly/12% somewhat). Seven in ten (70%) Canadian parents ‘agree’ (23% strongly/47% somewhat) that ‘my family relies on technology to help us stay connected, while only three in ten (30%) ‘disagree’ (9% strongly/21% somewhat) with this admission.

Ipsos MediaCT Tunes In with a Senior-level Digital Media Expert

Tue, 29 Jan 2013 06:00:30 GMT

New York, NY – Ipsos MediaCT is continuing to revolutionize research in the already revolutionary world of media, content, and technology. Paul Wallace, a highly accomplished digital media expert, has joined the Ipsos MediaCT team in the U.S. as Vice President. Jon Greenwood, President of Ipsos MediaCT in the U.S., made the announcement.

Nearly Half of U.S. Adults Believe They Have Little To No Control Over Personal Info Companies Gather From Them While Online

Thu, 24 Jan 2013 17:00:30 GMT

New York, NY – Nearly half (45%) of U.S. adults feel that they have little (33%) or no (12%) control over the personal information companies gather while they are browsing the web or using online services such as photo sharing, travel, or gaming, according to a new online survey of over 1,000 adults conducted by Ipsos on behalf of Microsoft. Only one-in-five (21%) say that they have at least a significant amount of control over such personal information, while a third (34%) feel that they have moderate control.