Ipsos News and Polls

Google Named Most Influential Brand in the United States

Thu, 14 Mar 2013 06:00:30 GMT

New York, NY – Apple is innovative, Walmart has presence, Facebook is engaging, but if you want to know what the most influential brand in the United States is, turn to Google. No, not to ask the question, but rather, it is Google itself that is the Most Influential Brand in the United States. This seemingly all-encompassing Internet entity has topped the list in the recently revealed findings of a new study conducted by Ipsos called The Most Influential Brands in the United States 2013.

Ipsos Reid Unveils Second Annual Most Influential Brands Study at ICA’s FFWD 2013

Fri, 01 Feb 2013 00:00:30 GMT

Toronto, ON – The ICA (www.icacanada.ca) and Ipsos Reid (www.ipsos.ca) are proud to announce the results of the second annual Most Influential Brands Study, which unveiled and ranked the most influential brands in Canada at the ICA’s fifth annual FFWD Advertising and Marketing Week. This year the expanded initiative also included, for the first time, The Most Influential Brand in the World. Based on the online survey, five times larger than last year with more than 5,000 Canadians, Google ranks as the most influential brand in Canada and additionally ranks as the most influential brand in the world.

Eight in Ten (80%) Canadians Say 2012 Was a Good Year for Their Family, Up 5 Points From 2011

Fri, 28 Dec 2012 06:00:30 GMT

Toronto, ON – All things considered, four in five (80%) Canadians say 2012 was a ‘good’ (25% very/55% somewhat) year for them and their family, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. The proportion of Canadians who believe that 2012 was good to them and their family has increased 5 points since last year when three-quarters (75%) of Canadians said 2011 was good for them and their family. Only one in five (20%) cite 2012 as a ‘bad’ (5% very/15% somewhat) year for them and their family, down 5 points from 2011.

Less Than Half (44 Per Cent) of Canadian Employees Have Confidence in the Senior Leadership at Their Workplace; British Columbians (43 Per Cent), Atlantic Canadians (43 Per Cent), and Retail Employees (39 Per Cent) Least Confident

Mon, 12 Nov 2012 07:00:30 GMT

Toronto, ON – Less than half (44 per cent) of Canadian employees ‘agree’ (14% strongly/31% somewhat) that ‘they have confidence in the senior leadership of my workplace’, according to a new poll conducted by Ipsos Loyalty on behalf of the Canadian Management Centre. Three in ten (29%), however, ‘disagree’ (14% strongly/15% somewhat) that they’re confident in their senior leadership, while one-quarter (26%) are neutral on the subject. When broken down regionally, these results are fairly consistent across Canada. Highest confidence ratings for senior leaders are reported in Manitoba and Saskatchewan (48 per cent) and Alberta (47 per cent), while lowest confidence levels are seen in British Columbia (43 per cent) and Atlantic Canada (43 per cent).

Three-Quarters (72%) of Canadians Are Experiencing an Uncomfortable Level of Stress; Number Jumps to Nine in Ten (90%) Among 18-24 Year Olds

Mon, 05 Nov 2012 06:00:30 GMT

Toronto, ON – An alarming three-quarters (72%) of Canadians are experiencing an uncomfortable level of stress in their day-to-day lives, according to a new poll conducted by Ipsos Loyalty on behalf of Sun Life Financial. Less than three in ten (28%) say that nothing is causing them excessive or uncomfortable levels of stress at this time.

Women Managers and Execs Say Managing Work and Family (60%), Outdated Perceptions of Women in the Workplace (51%) Biggest Obstacles in Career Progression

Tue, 11 Sep 2012 09:30:30 GMT

Toronto, ON – Women still face many obstacles to overcome if they want to advance to top-level roles in their careers, according to a new Ipsos Reid poll of 500 female executives commissioned on behalf of Randstad. Specific obstacles providing challenges in career advancement among women were:

Ipsos Loyalty Launches Tool Capable of Driving Share of Wallet

Thu, 28 Jun 2012 06:00:30 GMT

New York, NY - Marketers know that strong relationships with their customers are crucial to their success. Ipsos Loyalty’s newest research solution is designed to help turn CRM (Customer Relationship Management) into increased share of wallet, and ultimately share of market. Aimed at helping executives understand the share of wallet dynamics in their businesses, in every industry sector, Ipsos Loyalty has launched a new solution called Wallet Allocation Optimizer (WAO!).

Ipsos Loyalty Wins on the Frontiers of Satisfaction

Thu, 21 Jun 2012 06:00:30 GMT

New York, NY – Repeating his triumphs of 2009, Tim Keiningham, Global Chief Strategy Officer & Executive Vice President for Ipsos Loyalty, is once again a member of the winning research team at the Frontiers in Service Conference. The team’s paper/presentation "The Satisfaction, Repurchase Intentions and Shareholder Value Linkage: A Longitudinal Examination of Fixed and Firm-Specific Effects" was presented with the Best Practitioner Presentation Award at the 21st Annual Conference held in June in Bethesda, MD.

Life-Savers, Medical Professionals Top the List of Most Trusted Professionals

Sat, 16 Jun 2012 06:00:30 GMT

Toronto, ON – Four of the top five most trusted professions in the eyes of Canadians reside within the health care sector, while firefighters top the list of forty-one professions to come out as Canada’s most trust profession studied, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Nearly nine in ten (88%) Canadians say they trust firefighters, scoring them a 5, 6, or 7 on a trust scale of 1 to 7. Following closely are emergency medical technicians (86%), nurses (85%), and pharmacists (78%). Rounding out the top-five spots are doctors, who are trusted by 75% of the population.

Ipsos Makes a Smart Investment in its Financial Services Team

Mon, 23 Apr 2012 06:00:30 GMT

New York, NY – Ipsos Loyalty intends to cash in on three decades of research excellence and experience. Thomas Gallagher, a highly accomplished researcher, has joined the company’s loyalty research speciality as Vice President in the financial services practice.