Ipsos News and Polls

What Do Pharmacists, Doctors, Soldiers, Pilots and Teachers Have in Common?

Wed, 04 Jan 2012 06:00:30 GMT

Toronto, ON – The top-five trusted professions from 2010 have reprised their role in the top five in 2011, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Eight in ten (78%, -1 point) Canadians say they trust pharmacists, scoring them a 5, 6, or 7 on a trust scale of 1 to 7. Following closely are doctors (75%, unchanged), Canadian soldiers (74%, +2 points), and airline pilots (73%, -2 points). Rounding out the top-five spots are teachers, who are trusted by 65% of the population (unchanged).

All Things Considered, Three Quarters (74%) of Canadians Say 2011 was a Good Year for their Family, While One Quarter (26%) Say it was a Bad Year

Mon, 02 Jan 2012 06:00:30 GMT

Toronto, ON – All things considered, three quarters (74%) of Canadians say that 2011 was a good year (15% very/59% somewhat) for them and their family, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. While most say the year was good for them, one quarter (26%) of Canadians maintain that 2011 was a bad year (6% very/21% somewhat) for them.

Ipsos Allocated its Share at Market Research Innovation Awards

Wed, 09 Nov 2011 06:00:30 GMT

New York, NY & Orlando, FL – Ipsos Loyalty and a team of academic researchers recently devised a new method to help marketers better understand and grow their share of wallet, and now the team is being recognized for their innovative thinking. The team has won the 2011 Next Gen Market Research ‘Disruptive Innovation’ Award. The announcement was made at The Market Research Event (TMRE) held in Orlando, FL from November 7 to 9.

Understanding the Wallet Allocation Rule for Wallet Share to Drive Business

Thu, 20 Oct 2011 06:00:30 GMT

New York, NY – It is a tough battle for businesses to understand the value of customer loyalty and how to win their share of wallet. That’s why Ipsos Loyalty is declaring the Wallet Allocation Rule to be the next big breakthrough in understanding consumer thinking. Ipsos Loyalty’s Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President, and Alex Buoye, Vice President of Analytics, working with a team of academics, have developed the Wallet Allocation Rule, a new research tool designed to help businesses better map out their share of consumer spending.

Randstad Survey: Attachment Levels between U.S. Employers and their Employees on the Rise

Mon, 26 Sep 2011 15:00:30 GMT

Atlanta, GA - A new Ipsos survey released today from Randstad finds a majority of U.S. employees are highly engaged and happy in their jobs – despite predictions that many workers will seek new jobs once the job market strengthens. More than three quarters (78 percent) report feeling inspired to do their best at work; 76 percent are proud to work for their companies and 66 percent enjoy going to work every day. Likewise, employee volatility is decreasing with 60 percent of respondents reporting they are unlikely to give consideration to or accept a new job offer in the next six months.

Brand Influence - The Importance of Being “Liked”

Thu, 21 Jul 2011 06:00:30 GMT

Vancouver, BC – For years, brands and products have acknowledged the importance of being “recommended” by friends and family, but in the new world of social media does this mean that brands should strive to be “liked”? The results of a poll conducted by Ipsos Loyalty in early May with online Canadians, illustrate that the importance of positive commentary extends to Canadians’ social networks.

Most Working Adults Believe they are Paid Fairly

Tue, 12 Apr 2011 10:00:30 GMT

New York, NY – A new Ipsos Public Affairs survey conducted on behalf of Kenexa among over one thousand U.S. working adults found that majority of them believe they are paid fairly (60%), while just over one third feel they are underpaid (37%). Just 2% report that they are overpaid, while additional fractions reported that they were not sure (1%) or preferred not to answer (1%).

Two in Ten (20%) Canadians Who Own a Mobile Device Use It to Access the Internet

Wed, 06 Apr 2011 16:00:30 GMT

Toronto, ON – Two in ten (20%) Canadians who own a mobile device use that device to access the internet, according to newly-released research conducted by Ipsos Reid on behalf of BBC Americas. Further, among those who do access the internet on their mobile device, nearly three in ten (28%) do so on their Blackberry, two in ten (20%) are iPhone users, nearly two in ten (17%) own an iPod touch, 4% are tablet owners (mainly iPad), and three in ten (31%) have some other type of smartphone (LG, Samsung, Nokia, Motorola, HTC, etc.)

U.S. Employees Six Times More Likely to Love Their Job Than to Hate It

Tue, 15 Feb 2011 10:00:30 GMT

New York, NY – When asked if they love, hate or are indifferent toward their job, a majority of U.S. employees reported that they love their job (55%) while just 8% say they hate it, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Over a third (37%) are indifferent.

Almost Half (45%) of Canadians Don’t Place Health Near the Top of their Priority List

Tue, 18 Jan 2011 10:00:30 GMT

Toronto, ON – Two weeks into the new year, many Canadians are likely still continuing with their New Year’s resolutions to lead healthier lifestyles. But almost half (45%) of all Canadians don’t place health near the top of their priority list according to a new poll conducted by Ipsos Reid on behalf of Sun Life Canadian Health Index. The Sun Life Canadian Health Index is unique because it places Canadians in five major health categories based on attitudes towards healthy lifestyles, perceived health and reported behaviours – Overconfident (23% of the Canadian population) Overextended (22%), Health Achievers (22%), Resilient (18%) and Inhibited (16%).