Ipsos News and Polls

Ipsos Shuffles the Leadership Deck in Move to Build Business in North America

Wed, 15 May 2013 06:00:30 GMT

New York, NY - Pierre Le Manh, Ipsos Deputy CEO and CEO North America, has announced several key appointments at the uppermost levels of leadership for Ipsos in the region.

Ipsos Healthcare Launches Syndicated Ethnographic Studies

Mon, 29 Apr 2013 06:00:30 GMT

London, UK – Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of Ipsos Healthcare SEES (Syndicated Expert Ethnographic Studies). The disease-specific studies will bring to life the day-to-day challenges of living with a chronic disease.

Ipsos MarketQuest Delivers a Richer Understanding of What Motivates People to Choose a Brand

Mon, 22 Apr 2013 12:00:30 GMT

New York, NY - Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase. They need guidance, based on relevant and reliable metrics, to make their brands more meaningful to people and ultimately to grow their business.

Ipsos Healthcare Appoints Jackie Ilacqua Global Head of Syndicated Services & Oncology Portfolio

Thu, 18 Apr 2013 06:00:30 GMT

Parsippany, NJ – Ipsos Healthcare has announced the appointment of Jackie Ilacqua as Global Head of Syndicated Services. In addition, she retains her existing role as President of Global Oncology, leading the company’s syndicated and custom oncology business around the globe. Ilacqua, who is also a member of the Ipsos Healthcare Board, will oversee and grow these two core elements of the Ipsos Healthcare offering.

Liz Musch Appointed CEO of Ipsos ASI

Mon, 15 Apr 2013 06:00:30 GMT

Paris, France – Liz Musch has been named Global CEO of Ipsos ASI, the global specialists in brand and communications research. She will report to Didier Truchot, Ipsos founder, Co-President and CEO. Ms. Musch succeeds Alex Gronberger, who takes on the new role of Regional CEO of Ipsos Latin America. She will oversee Ipsos ASI’s global network of 60 offices from the company’s Paris corporate headquarters. As part of her expanded responsibilities, Ms. Musch also joins the Ipsos Management Board.

Ipsos Healthcare Launches Canadian NSCLC Oncology Monitor

Tue, 09 Apr 2013 06:00:30 GMT

Vancouver, BC - Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of a tumor-specific oncology monitor focusing on Non-Small Cell Lung Cancer (NSCLC) in Canada.

Ipsos Spins Off its Motion Picture Group

Tue, 02 Apr 2013 06:00:30 GMT

New York, NY – Ipsos has announced today a sale of assets impacting its Motion Picture Group (MPG).

Ipsos Researchers Stand Tall and Proud at Annual ARF Great Mind Awards

Wed, 27 Mar 2013 06:00:30 GMT

New York, NY – A trio of Ipsos research experts have made their mark on the Advertising Research Foundation (ARF) at the 2013 Great Mind Awards event. Leah McTiernan from Ipsos ASI and Jill Wiltfong from Ipsos OTX were each presented with the President’s Award and Ryan King from Ipsos ASI was a Bronze medalist in the Rising Stars category. The President’s Award celebrates the achievements of seasoned industry professionals whereas the Rising Star category recognizes the future of advertising research by awarding the successes of the next generation of leaders. Maury Giles from Ipsos OTX was also presented with an Innovation Award certificate.

Ipsos Clients Excel on the Podium at ARF 2013 David Ogilvy Awards

Mon, 25 Mar 2013 09:00:30 GMT

New York, NY – Great research leads to exceptional advertising and Ipsos is delighted to congratulate four of their clients on their success at the ARF 2013 David Ogilvy Awards. Procter & Gamble, Clorox Bleach, ConAgra Foods and Kraft Foods were all honored for advertising research excellence at the March 19 awards gala held in New York City at the Advertising Research Foundation’s (ARF) 2013 Re:think Conference.

Ipsos Lends a Helping Hand to Vancouver Charities

Wed, 20 Mar 2013 11:00:30 GMT

Vancouver, BC – While the holiday season is a long ways away, Ipsos employees have not lost the giving spirit. Ipsos staff are taking the time to remember those with issues that often go overlooked, continuing the company’s tradition of giving and supporting local charities. Each year, through a series of fun events within the office, including a Spring Flower Sale, Chili Cook Off, and Valentine’s Day Candy Grams, among others, Ipsos employees raise money for four charities of their choosing. The biggest fundraiser is the Silent Auction, during which staff donate items to bid on, from a morning coffee delivery service, to a snowshoe excursion with private lessons and lunch. Through this series of creative fundraising efforts, the Vancouver office managed to raise $17,000 for a group of four locally-minded charities.