Ipsos News and Polls

It Takes GRIT to Recognize Ipsos Innovation

Thu, 02 Feb 2012 06:00:30 GMT

New York, NY – In a sneak peek of the most recent GreenBook Research Industry Trends study (GRIT), Ipsos ranked second on their global list of most innovative research firms.

Ipsos Healthcare Continues to Battle Patient Non-Adherence

Thu, 26 Jan 2012 06:00:30 GMT

New York, NY – Combating patient non-adherence continues to be a significant issue, as associated costs are on the rise and the U.S. moves toward a stronger preventive health agenda. Ipsos is committed to the fight, helping to spark meaningful discussion and develop viable solutions.

Ipsos Healthcare’s Research Chief Joins MRII Board

Tue, 24 Jan 2012 06:00:30 GMT

New York, NY and Saint Louis, MO – Ipsos Healthcare is pleased to announce that Paul Snyderman, Chief Research Officer, has been elected to the 2012 Board of Directors of the Marketing Research Institute International (MRII). The MRII is a non-profit online educational institute which in partnership with the University of Georgia is devoted to fulfilling the educational needs of people worldwide in the marketing research profession.

Ipsos Gallops Forward in the Animal Health Market

Mon, 23 Jan 2012 06:00:30 GMT

Saint Louis, MO – Ipsos Forward Research is building on its strengths in providing insights to the veterinary and animal health market. Caitlin Blazic, VMD, has joined the team as a Senior Research Manager. Dr. Blazic’s technical knowledge, years of experience in private practice, and previous role as a director of qualitative and quantitative marketing research will ensure a rich blend of insights for clients of Ipsos Forward Research.

Ipsos Adds a New Mind to its Collective Brain Power

Wed, 18 Jan 2012 06:00:30 GMT

New York, NY – Ipsos is digging deeper into some very thought inspiring matter. Grey matter, that is. A highly accomplished neuro-marketing research and brand strategy expert has joined Ipsos Open Thinking Exchange, the company’s insights and innovation team, to bolster the company’s growing neuroscience and marketing practice. Elissa Moses joins Ipsos as Executive Vice President for Neuroscience and Emotion.

Ipsos Public Affairs Awarded GSA AIMS Schedule

Thu, 05 Jan 2012 06:00:30 GMT

Washington, D.C. – Ipsos Public Affairs was recently awarded the General Services Administration’s (GSA) Advertising and Integrated Marketing Solutions (AIMS) Schedule 541 4A: Survey Services (contract number GS-07F-0106Y).

New Capability from Ipsos ASI|digital Unlocks the Potential for Mobile Advertising Success

Wed, 07 Dec 2011 06:00:30 GMT

New York, NY - Marketers are keen to measure the performance of their mobile strategies and now Ipsos ASI|digital is able to help them do just that. This global team within Ipsos’ advertising research specialty focuses on developing measurement tools and consulting on effective brand communication in the digital, mobile, and cross-media space. They’ve taken that mandate to create a new capability that builds off Ipsos ASI’s Next*Connect and Brand*Graph global systems of measuring ad effectiveness, sharing common parameters of design and measurement across channels and markets.

Durand Takes on Leadership Post with Ipsos in Québec

Tue, 15 Nov 2011 06:00:30 GMT

Montréal, QC – Canada’s largest market research company has one word for the Québec market - formidable! Ipsos has announced a new leader for its operations in la belle province, ensuring a commitment to building a strong presence in the region. Luc Durand has been appointed President of Ipsos in Québec. The announcement was made by Gary Bennewies, President and CEO for Ipsos in Canada.

U.S. Lottery & Gaming Summit Seeks to Build Capital Ideas for Meeting the Challenges of the Digital World

Mon, 14 Nov 2011 06:00:30 GMT

Calgary, AB and Washington, DC – The whole world is online so it should be no surprise to find lotteries and gaming taking to the Internet and the digital world. To that effect, the inaugural Digital Gaming and Lottery Policy Summit (DGLP Summit) has been created to bring regulators, policymakers, gambling operators, lotteries and technology providers under one roof. Delegates of the Summit will address policy changes in the United States that could result in the regulation of new forms of electronic, interactive gambling.

Ipsos Allocated its Share at Market Research Innovation Awards

Wed, 09 Nov 2011 06:00:30 GMT

New York, NY & Orlando, FL – Ipsos Loyalty and a team of academic researchers recently devised a new method to help marketers better understand and grow their share of wallet, and now the team is being recognized for their innovative thinking. The team has won the 2011 Next Gen Market Research ‘Disruptive Innovation’ Award. The announcement was made at The Market Research Event (TMRE) held in Orlando, FL from November 7 to 9.