Ipsos News and Polls

Fewer Canadians Overspent This Christmas, But Those that Did Overspent More

Tue, 31 Jan 2012 06:00:30 GMT

Toronto, ON – Fewer Canadians overshot their holiday-spending budgets this year, but those that did let out the purse strings even more, according to a new Ipsos Reid poll conducted on behalf of RBC. One in three (31%) Canadians say they spent more than they intended to during the holiday season this year, down 2 points from last year. However, among those that did, they overspent by an average of $467, up 9% from last year.

Microsoft Most Influential Brand in Canada

Tue, 24 Jan 2012 15:30:30 GMT

Toronto, ON – Apple is innovative, Walmart has presence, the CBC engages the country, but if you want to know what the most influential brand in Canada is, turn to Microsoft. In the first ever Ipsos Influence Index Study, Ipsos Reid recently asked Canadians to rate 100 leading brands on a wide variety of attributes. The data revealed six dimensions which define influence and determine the most influential brands in the lives of Canadians.

Two in Ten Canadians (22%), Americans (21%) Have a Tattoo

Mon, 23 Jan 2012 18:00:30 GMT

Toronto, ON – Two in ten Canadians (22%) and Americans (21%) have at least one tattoo on their body, according to a new Ipsos Reid poll conducted on behalf of Global Television. The proportion of Canadians and Americans with multiple tattoos is 11%.

Growing Number of Young Canadians Have RRSPs, as Saving for Retirement Moves Up the List of Priorities

Thu, 19 Jan 2012 06:00:30 GMT

Toronto, ON – A growing number of young Canadians have RRSPs, according to the 22nd annual RBC RRSP poll conducted by Ipsos Reid. While last year the proportion of young Canadians who hold an RRSP fell to 39% -- it’s lowest in nearly a decade – this year 43% of Canadians aged 18 to 34 report having an RRSP. However, while more young Canadians have RRSPs significantly fewer intend to contribute the maximum allowable to their RRSPs this year. Last year one in three (33%) young RRSP holders intended to contribute the maximum limit, while this year that proportion has dropped to just 16%, making them the least likely to do so and much less likely than the national average (25%).

Seven in Ten U.S. Adults Hit or Exceeded Their Holiday Shopping Budgets; Just a Quarter Spent Less than Expected

Thu, 12 Jan 2012 11:00:30 GMT

New York, NY – Seven in ten U.S. consumers (69%) spent as much or more than the budgeted during the holiday shopping season, according to a new Ipsos telephone poll conducted on behalf of RetailMeNot.com. While nearly half (47%) spent about as much as they had planned, 22% say that they exceeded their holiday shopping budgets between Thanksgiving and New Year’s Day.

Ipsos Reid Poll Reveals Apple as Most Leading-Edge Brand

Tue, 10 Jan 2012 09:00:30 GMT

Toronto, ON – Apple rises to the top to be considered Canada’s most leading-edge brand, according to an Ipsos Reid poll conducted in the lead-up to Ad Week. Respondents were given a series of statements, 14 of which are used to define leading edge. Respondents were asked to indicate which of the statements they felt applied to each of the brands to which they were exposed.

Shoppers Flock to Web, Mobile Devices to Hunt Down Holiday Bargains

Tue, 20 Dec 2011 06:00:30 GMT

New York, NY and Los Angeles, CA – With only a few days of shopping left before Santa descends from the North Pole, a recent study from Ipsos MediaCT conducted with Google has analyzed some of the shopping habits and trends from the 2011 holiday shopping season. Several key trends emerge from the study, including the growing popularity of Black Friday deals and the importance of the Internet and mobile technology on the purchase decision process.

Brands Increase Recall with TV/Digital Mix

Mon, 19 Dec 2011 06:00:30 GMT

New York, NY – New research from Google and Ipsos claims that recall improves when TV spots appear again in YouTube pre-rolls, making a stronger case for its pre-roll and in-stream ads. Tests of 15- and 30-second spots for six ad campaigns using YouTube pre-roll and TV ads found that people who watched both YouTube and TV ads showed a 200% increase in brand recall compared with people who only saw TV ads. Those who only watched a YouTube ad had 150% better brand recall rate than those who only watched a TV ad.

Tighter Budgets (35%) and Not Knowing What to Buy (35%) Top List of Most-Challenging Aspect of Holiday Shopping

Fri, 16 Dec 2011 06:00:30 GMT

Toronto, ON – One in three (35%) Canadians who intend to give gifts this holiday season say that the biggest challenge they face while shopping this year is having a tighter budget, while an equal proportion (35%) say their biggest challenge is not knowing what to buy, according to a new Ipsos Reid poll conducted on behalf of RBC. Two in ten (21%) say their biggest challenge is that they dislike going to the mall and being in crowds, while one in twenty (5%) say that not having enough time is their biggest obstacle and 4% say some other aspect of holiday shopping is their biggest challenge.

Nearly Half of Adults Have Used In-Store Coupons or Online Promotional Codes when Holiday Shopping this Season

Thu, 15 Dec 2011 09:00:30 GMT

Austin, TX and New York, NY, December 14, 2011 – Few adults have already completed all of their holiday shopping, leaving many shoppers with gifts still to buy, according to a new Ipsos poll conducted on behalf of RetailMeNot.com (www.retailmenot.com). Just 16% of adults surveyed claim to have finished all of their shopping.