Ipsos News and Polls

Socialogue: Think Small

Tue, 21 May 2013 06:00:30 GMT

Global - No matter where we are, we're always connected, with each of us using an average of 2.3 devices. So, when it comes to our technology products, small and portable is what we like. While most of us use mobile phones (82%), laptops, used by two-thirds (66%), have surpassed the standard desktop computer (60%). And, 17% of us are already using tablets. Given the multiplicity of devices in use, it becomes increasingly important for brands to have an online presence that is optimized for computers, tablets and mobile phones, alike. Once upon a time, that would have been considered thinking big. Today, it’s just thinking smart.

Many See Sharing One’s Belongings Online as a Great Way to Earn Extra Money

Mon, 20 May 2013 11:30:30 GMT

New York, NY – Nearly six in ten (56%) U.S. adults agree that being able to borrow or rent someone’s property or belongings online is a great way to save money, according to a new poll of over 2,000 adults conducted by Ipsos Public Affairs on behalf of Airbnb. Similarly, nearly half of U.S. adults (47%) agree that sharing one’s property/belongings online is a great way to have an extra source of income.

Puget Sound Residents Planning to Focus on Family and Home this Memorial Day

Fri, 17 May 2013 06:00:30 GMT

Seattle, WA – Residents of the Puget Sound area plan to stay close to home and family for the upcoming Memorial Day holiday.

Ipsos/Reuters Poll: Core Political Approval

Thu, 16 May 2013 10:00:30 GMT

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about core political approval.

Rising Food Prices Cause Canadians to be More Frugal, Make Smarter Food-Buying Decisions

Thu, 16 May 2013 05:00:30 GMT

Toronto, ON – Canadians are likely to keep a closer eye on the price tags the next time they’re at the grocery store as most believe food prices have gone up and it’s had an impact on their shopping habits, according to a new survey conducted by Ipsos Reid on behalf of RBC. Eight in ten (84%) believe food prices have increased in the last year compared to the year before, compared to only 15% who believe they’ve stayed the same and 1% who believe they’ve decreased.

Inside the BC Election: What Happened and Why

Wed, 15 May 2013 17:30:30 GMT

Vancouver, BC – While pollsters, pundits, pontificators, party stalwarts and journalists are wringing their hands wondering how Christy Clark and the BC Liberals managed to capture another mandate from voters, the definitive poll done on Election Day by Ipsos Reid and released today shows just what happened and what motivated people.

Ipsos Shuffles the Leadership Deck in Move to Build Business in North America

Wed, 15 May 2013 06:00:30 GMT

New York, NY - Pierre Le Manh, Ipsos Deputy CEO and CEO North America, has announced several key appointments at the uppermost levels of leadership for Ipsos in the region.

More Than Eight in Ten (82%) Canadians Believe the May Long Weekend is an Ideal Time to Tackle Chores

Tue, 14 May 2013 09:45:30 GMT

Toronto, ON – Although many take the May 24 weekend to get away from it all, most Canadians also believe that it’s a suitable time to get a jump on their spring chores, according to a new Ipsos Reid Survey conducted on behalf of Canadian Tire. Over eight in ten (82%) Canadians ‘agree’ (24% strongly/58% somewhat) that given the extra day, the May long weekend is ideal for doing spring chores, while just two in ten (18%) disagree’ (4% strongly/14% somewhat) that it’s an ideal time to tackle chores.

Socialogue: Share and Share Alike? Not Exactly.

Tue, 14 May 2013 06:00:30 GMT

Global - With the "like" and "share" symbols in front of us at every click and with the ability to comment or start a flow of conversation as easy as flipping a light switch, it's not surprising that just over eight in ten of us share some part of our lives online. Interestingly, nearly 25% claim they don't hold back and share most things or everything online. No filter. No privacy. This outspoken segment is balanced somewhat by the 19% who say they share nothing online. Every age demographic, from those younger than 35 (87%) to those older than 50 (72%), shares something. Some may feel that people are sharing too much information (TMI), but the more consumers share, the more opportunity a brand has to learn a lot about consumers and use what they learn to create messaging that is more likely to get liked, shared and re-posted. Bet you "like" that!

BC NDP Lead By 8 Points As Campaign Ends

Tue, 14 May 2013 00:00:30 GMT

Vancouver, BC – A final Ipsos Reid poll taken the Monday before Election Day is mostly unchanged from a poll taken last Wednesday and Thursday.