Ipsos Knowledge and Ideas

Mobilising Talent: The Global Mobility Challenge

Thu, 16 May 2013 00:00:00 GMT

A new whitepaper from Ipsos and BDO International Limited captures the findings of the first comprehensive, international study into employee mobility of its kind that focuses on the employee’s — not the employer’s — point of view. This report was written by Ipsos based on the findings from the 2012 Employee Mobility study, conducted by Ipsos Global @dvisor on behalf of the Canadian Employee Relocation Council (CERC).

The poll of 12,827 employees in 24 countries is the second fielding of the employee relocation survey first conducted in August 2011. The global poll is sponsored by BDO, TheMIGroup, HSBC Bank Canada, Atlas Canada, Brookfield Global Relocation Services, Crown World Mobility, ERCO Worldwide, NEI Global Relocation and Weichert Relocation Resources Inc.

Thought Starter: Americans Have A Serious Case Of “Puppy Love”

Tue, 14 May 2013 00:00:00 GMT

Overall, the results of our eNation survey conducted in April 2013 show that 67% of Americans households own a pet. Learn more about which pets are tops with Americans, and how much we’ll spend to keep them healthy and happy.

Favorability Towards Energy Sources Among Americans

Tue, 07 May 2013 00:00:00 GMT

Over that last few years environmental concerns related to energy production have been heightened in the wake of the 2010 Deepwater Horizon oil spill and the 2011 Fukushima Daiichi nuclear accident. Looking at U.S. public views on energy sources specifically, this paper compares 2009 and 2012 results from the Global Energy Barometer study. These findings reveal three notable trends including: renewable energy sources remain those Americans favor most, a decline in favorability towards nuclear energy and an interesting generational shift regarding energy sources.

Evolution of Online Political Survey Research: An AMA Marketing Power Podcast

Mon, 22 Apr 2013 00:00:00 GMT

The survey research landscape is changing. Old standards of data collection are under increased pressure as forms of human interaction and communication change. For decades, RDD landline telephone surveys were the “gold standard” for social and market research in the US. However, as people move to handheld mobile devices approaches to cell phone sampling and online surveys have been adopted by the research industry. Online survey research is still evolving and the results of the 2012 Presidential Election put a spotlight on its capabilities as many of the most accurate pollsters used an online survey approach, including Ipsos.

Hear Julia Clark and Paul Abbate discuss how online political survey research is changing as well as the challenges and opportunities it presents.

The Use of Experimental Design in Public Policy Research

Mon, 22 Apr 2013 00:00:00 GMT

Public policy research often involves complex experimental designs. Ipsos Public Affairs has been using this research technique for decades. In this Point of View paper, we discuss the basics of experimental design and present three case studies of research conducted on behalf of government clients. These examples indicate experimental designs can be used to assist policy makers at a range of agencies and cover an array of topics, using different data collection modalities.

The Economic Pulse of the World

Wed, 17 Apr 2013 00:00:00 GMT

The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,331 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. Download the entire Ipsos Global @dvisory now.

Thought Starter: Americans Give “Getting Away” Two Thumbs Up

Tue, 16 Apr 2013 00:00:00 GMT

The majority of both men and women agree that a vacation is a much needed necessity to recharge their mind and body. With summer just around the corner, this month’s eNation survey examines who is getting away, and why.

Thought Starter: Canadians Take Time-Out For Vacation

Tue, 16 Apr 2013 00:00:00 GMT

The vast majority of Canadians agree that taking a vacation every year is important to them. In fact, the results of our most recent eNation survey show that 70% of Canadians will try to take a vacation every year. Find out more about who is getting away, and why, by reading our latest thought starter.

The Economic Pulse of the World

Tue, 16 Apr 2013 00:00:00 GMT

The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,147 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. Download the entire Ipsos Global @dvisory now.

Culture at Work: Communicating In The Global Workplace

Fri, 22 Mar 2013 00:00:00 GMT

Presented at the British Council’s US launch of “Culture at Work: Communicating in the Global Workplace,” this presentation by Meghann Jones of Ipsos Public Affairs examines how key decision-makers at large organizations in nine countries define and value intercultural skills in the global workplace.