Ipsos Knowledge and Ideas

2011 Ended on a Positive Note for Affluents

Wed, 18 Jan 2012 00:00:00 GMT

MediaPost Blog Published January 18, 2012 – In this month's column featuring insights from the Ipsos Mendelsohn Affluent Barometer, a monthly study of the mindset of America's affluent, we look back to see that Affluent optimism in the U.S. economy rose during the latter part of the year: from 30% in September 2011, to 40% in December 2011.

Understanding Audiences

Tue, 17 Jan 2012 00:00:00 GMT

Warc Best Practices – In this series of papers authored by Andrew Green, Chief Marketing Officer for Ipsos MediaCT, we learn more about how consumers around the world engage with the media around them, including magazines, newspapers, out of home, radio and TV.

Affluency: Three Trends to Watch for 2012

Wed, 04 Jan 2012 00:00:00 GMT

AdAge Article Published January 4, 2012 – Welcome to this month's Affluency column by Bob Shullman, President of Ipsos Mendelsohn, and Stephen Kraus, Chief Research & Insights Officer for Ipsos Mendelsohn, who offer three key takeaways to help marketers better target Affluent shoppers in 2012 and beyond.

Luxe in Flux

Wed, 04 Jan 2012 00:00:00 GMT

MediaPost Blog Published December 21, 2011 – In this month's column featuring insights from the Ipsos Mendelsohn Affluent Barometer, a monthly study of the mindset of America's affluent, we look ahead at the Luxury in American Lives 2012.

Affluency: New Definitions of Luxury

Wed, 14 Dec 2011 00:00:00 GMT

AdAge Article Published December 6, 2011 – Welcome to this month's Affluency column by Bob Shullman, President of Ipsos Mendelsohn, and Stephen Kraus, Chief Research & Insights Officer for Ipsos Mendelsohn, discussing the pull of luxury among America's Affluent: 92% had made a luxury purchase, and 59% plan to do so in the coming year. Only 15% of Affluents and 8% of non-Affluents tell us they simply aren't interested in luxury.

The Prisms of Affluence

Wed, 14 Dec 2011 00:00:00 GMT

Luxury Society Spotlight Published November 16, 2011 – Stephen Kraus, chief research and insights officer at Ipsos Mendelsohn, paints a picture of the current attitudes of the affluent and the lingering effects of the recession.

Bloomberg: The Hays Advantage Podcast Shares Some Good News

Wed, 14 Dec 2011 00:00:00 GMT

During this Bloomberg segment hosted by Kathleen Hays, Bob Shullman, President of Ipsos Mendelsohn, and Stephen Kraus, Chief Research & Insights Officer for Ipsos Mendelsohn, share new research from the Mendelsohn Affluent Barometer Survey and highlight why affluent American's appear to have a 'partly sunny' outlook on the economy.

CNBC: Payroll Tax Debate Deadline

Wed, 14 Dec 2011 00:00:00 GMT

During this CNBC Power Lunch video segment John Harwood shares research from Ipsos' Mendelsohn Affluent Survey and how America's affluent feel about our country's economic outlook.

FYI: Meet the Screens

Mon, 12 Dec 2011 00:00:00 GMT

In this installment in our FYI (Free Year-round Insights) series, we offer insights into exactly why content works in different ways on different screens. This paper examines principals that go deeper than the rational explanations of screen size, location and so on. In it we look at the fundamental relationships consumers have with the different screens, and how it alters the way they consume content and advertising on each one.

Bloomberg: The Hays Advantage Podcast Discusses Stabilization

Tue, 29 Nov 2011 00:00:00 GMT

During this Bloomberg segment hosted by Kathleen Hays, Bob Shullman, President of Ipsos Mendelsohn, and Stephen Kraus, Chief Research & Insights Officer for Ipsos Mendelsohn, discuss the latest findings from our Mendelsohn Affluent Barometer Survey and why there is stabilization among American Affluents, as well as their outlook on the Occupy movement.