Ipsos Knowledge and Ideas

54% of Affluent Consumers Think Luxury Brands are Lowering Quality Standards

Thu, 02 May 2013 00:00:00 GMT

Luxury Daily Article Published May 2, 2013 — At this year’s Luxury Roundtable: State of Luxury 2013 conference, Steve Kraus, SVP and Chief Insights Officer for Ipsos MediaCT's Audience Measurement Group reported that 63% of affluent consumers say that luxury is not the same today as it was five years ago. Although the luxury is changing, affluent and ultra-affluent consumers both said that they define luxury as high quality.

ARF Youth Conference: Growing Up Connected

Mon, 22 Apr 2013 00:00:00 GMT

Presented by Donna Sabino, Senior Vice President and Head of the Ipsos Kids and Family Center of Excellence, at the April 9, 2013 ARF Youth Conference, this presentation shares recent data and insight from our LMX Family syndicated research program.

Can Current Events Change The Tide?

Tue, 02 Apr 2013 00:00:00 GMT

MediaPost Blog Published March 29, 2013 — In this blog posting referencing research data from Ipsos LMX Family, Donna Sabino, SVP Kids & Family Insights for Ipsos MediaCT, shares thoughts about the correlation between the recent tragedy in Newtown, CT and violent video games. What impact did the tragedy and subsequent well-publicized discussions have on the everyday decisions made by moms across the United States as they assess which video games to allow their children to play? The results may surprise you.

What Does Pinterest’s New Analytics Tool Mean?

Mon, 25 Mar 2013 00:00:00 GMT

Adroyt Articled Posted March 21, 2013 — Last week, Pinterest introduced proprietary analytics for its business pages. Free for its users, account managers can now track how many pins are being generated from their sites and by whom; the number of repinners and repins they’ve received; total impressions and influence; and referral traffic all from one place. To put things in perspective for what this means in the greater perspective of social media content and what it does for businesses, Paul Wallace, Vice President with Ipsos MediaCT shares his insight on how this new analytics tool advances SEO strategies, optimizes your business’ social media efforts, and how it plays with other social media platforms.

People Take Vacations; Media Use Does Not

Wed, 20 Mar 2013 00:00:00 GMT

MediaPost Blog Published March 20, 2013 — In this blog posting referencing research data from the Ipsos Mendelsohn Affluent Barometer, Steve Kraus, SVP and Chief Insights Officer for Ipsos MediaCT's Audience Measurement Group, shares new data about Affluents’ travel habits, and their media consumption while on vacation. 77% of Affluents took a smartphone with them on vacation, with many taking tablet (47%) and laptops (47%) as well.

Affluents: The Importance of This Market

Wed, 20 Feb 2013 00:00:00 GMT

MediaPost Blog Published February 20, 2013 — In this blog posting referencing research data from the Ipsos Mendelsohn Affluent Barometer, Steve Kraus, SVP and Chief Insights Officer for Ipsos MediaCT's Audience Measurement Group, we take a closer look at the portrait of wealth and spending in America. Our results show that Affluents – those with $100K+ in annual household income (HHI) – are 18% of U.S. families, and they hold 69% of consumer net worth. Affluents account for 35% of total U.S. consumer spending, a figure that rises to more than half in various categories.

Mendelsohn Affluent Survey Point-of-View Forum: Money and Financial Services in Affluent Lives

Wed, 13 Feb 2013 00:00:00 GMT

View this webinar from our recent Mendelsohn Affluent Survey Point-of-View Forum: Money and Financial Services in Affluent Lives.

Specific topics include the state of Affluent America today, Affluent investment styles, openness to new financial offerings, use of financial advisors, consumption of financial media, and more. Hosted by SVP & Chief Insights Officer Dr. Stephen Kraus, author of two books on affluence and luxury in America, this webinar includes new data on financial services from the widely-cited Mendelsohn Affluent Barometer tracking study.

The Next Generation of Digital Consumers

Fri, 08 Feb 2013 00:00:00 GMT

Presented in February 2013 at the Kidscreen Summit in New York City, this presentation discusses the behavioral impact of preschoolers being introduced to various digital platforms. Who is teaching them about the importance and value of digital experiences? What behaviors will stay with them as they mature and become the next consumer audience? Ipsos MediaCT's LMX Family has been tracking how preschoolers and their families are adopting and using technology for three years now. This presentation features data from our study and provides insight into how the world of our youngest citizens — and their parents—has changed, and what this means for your brand.

Affluent New Year’s Resolutions (And The Deeper Meaning Behind Them)

Fri, 18 Jan 2013 00:00:00 GMT

MediaPost Blog Published January 16, 2013 — In this blog posting featuring new research data from the Ipsos Mendelsohn Affluent Barometer, Steve Kraus, SVP and Chief Insights Officer for Ipsos MediaCT's Audience Measurement Group, shares insights into the promise and potential a new year holds for America's Affluent. Fully 81% tells us they set specific goals and resolutions for 2013, from which three key themes emerge: health (38%), wealth (37%), and family (29%).

Seeking Simplification (In Theory, At Least)

Fri, 28 Dec 2012 00:00:00 GMT

MediaPost Blog Published December 19, 2012 – What’s up? What’s down? What has changed in Affluent lives, spending patterns, and media habits? In this month's column focus on one in particular: signs of Affluents increasingly seeking to simplify their lives. Sourced from our bi-monthly survey of American's Affluent, consider these two attitudinal items:

71% now agree, "I am almost always doing more than one thing at a time," up from 66% in 2011
55% now agree, "I am trying very hard to simplify my life," up from 48% in 2011