Ipsos Knowledge and Ideas

The Emergence of the Pro-Patient

Thu, 02 Feb 2012 00:00:00 GMT

Pharmaceutical Executive Article Published January 1, 2012 – Much has been written about the increasing influence of patients in the healthcare decision-making process, but this assertion oversimplifies the changing dynamics of healthcare. Patients are not taking over the healthcare system, and this oversimplification could easily lead to poor marketing choices.

It is more accurate to say that the healthcare ecosystem is now comprised of multiple stakeholders with a far more complex decision-making dynamic than existed just a few years ago. In addition, patients are not a single homogenous unit. Some may have little or no impact on treatment decisions or healthcare choices while others may take an active individual role. But the ones that we find really interesting are those taking on almost an 'activist' role, impacting not only their own healthcare, but potentially many, many others as well. We call this last group the "pro-patient."

This is the pro-active patient. They are not just personally empowered and assertive, but broadcast their experiences, opinions, and objectives and therefore have a far wider sphere of influence.

On the Heels of Davos, A Silver Lining Appears in Global Consumer Citizen Economic Sentiment

Thu, 02 Feb 2012 00:00:00 GMT

On the heels of the annual Davos World Economic Forum a monthly poll of citizen consumer sentiment on the state of their national economies in 24 countries conducted by global research company Ipsos and released today shows that, despite a number of countries that continue to be mired in pessimism, all of the global regions assessed moved up in January.

Recorded Webinar: What's Hot In Mystery Shopping

Tue, 31 Jan 2012 00:00:00 GMT

'Hot' and 'Mystery Shopping' are rarely used in the same sentence. But, the world of Mystery Shopping is spicing up as more traditional researchers deploy Mystery Shopping programs in new and imaginative ways.

Ipsos' Mystery Shopping tool-kit offers innovative new approaches that go far beyond the one-size-fits-all operational solutions often used.

During this recently recorded webinar, we shared client studies featuring:

SmartShopping – A unique approach for sampling locations and touch-points that maximizes results and minimizes cost.
FairScorecarding – An analytical technique that determines how to restate performance metrics to make data comparable across measured touch-points.
Data Integration – We'll show you how to integrate Mystery Shopping results with other data sources to develop actionable insights that drive real business results.

U.S. Diversity Markets 2010 Snapshot

Fri, 27 Jan 2012 00:00:00 GMT

Download this 14-page Snapshot to read more about America's ethnic marketplace.This Snapshot covers demographics, as well as insights into Hispanic, African-American, and Asian-American market characteristics, acculturation, media and advertising, and products and services usage.

The World of Work: Global Study of Online Employees Shows One in Five (17%) Work from Elsewhere

Tue, 24 Jan 2012 00:00:00 GMT

A new poll conducted by global research company Ipsos for Reuters News finds that one in five (17%) employees who can be connected online to their workplace report they ‘telecommute’ on a ‘frequent basis’: 7% say they ‘work every day from home which is remote or separate from their employers real office elsewhere’ while another 10% say they do so ‘on a very consistent and constant basis like evenings and weekends.’

Canada's Most Influential Brands

Tue, 24 Jan 2012 00:00:00 GMT

Brands have meaning. Brands have personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by them, brands have influence. Ipsos Reid identified six dimensions that contribute to influence:

Leading Edge
Trust
Relevance
Presence
Corporate Citizenship
Engagement

Learn more about these six dimensions and the companies that make up the Top Ten most influential brands in Canada by reading our latest Point of View.

Recorded Webinar: Using Mobile Apps To Capture In-Store Customer Experience Insight

Tue, 24 Jan 2012 00:00:00 GMT

Ipsos Loyalty is pioneering a movement to usher customer surveying into the new decade through mobile application surveying. View this recorded webinar to hear how this cost-effective solution can provide vital insights to your customer satisfaction and loyalty programs – capturing the voice of the customer when it matters most, during the customer experience.

As ‘Occupy’ Protesters Promise New Strategies for 2012, Global Citizens Are in the Dark but Sympathetic

Fri, 20 Jan 2012 00:00:00 GMT

A great deal of ambiguity continues to surround the ‘Occupy Wall Street’ movement, finds a new poll by global research company Ipsos for Reuters News, as only four in ten (37%) of global citizens in 23 countries report they are familiar with the protests that were going on in New York and other major cities around the world. As a result, it may not be surprising that half (54%) of respondents say they are undecided when asked how favourable or unfavourable they are towards the protests as far as they understand them. Of those who take a position, those in favour outweight those in opposition two to one: 33% report they are favourable and 13% are unfavourable towards the protests.

The Economic Pulse of the World

Thu, 19 Jan 2012 00:00:00 GMT

The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 21,245 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. Download the entire Ipsos Global @dvisory now.

2011 Ended on a Positive Note for Affluents

Wed, 18 Jan 2012 00:00:00 GMT

MediaPost Blog Published January 18, 2012 – In this month's column featuring insights from the Ipsos Mendelsohn Affluent Barometer, a monthly study of the mindset of America's affluent, we look back to see that Affluent optimism in the U.S. economy rose during the latter part of the year: from 30% in September 2011, to 40% in December 2011.