Ipsos Knowledge and Ideas

Strong International Support (73%) Among Developed Nations for Legal Recognition of Same-Sex Couples

Wed, 19 Jun 2013 00:00:00 GMT

On the heels of the legalization of same-sex marriage in France, and as a prelude to the fast-approaching Supreme Court ruling on the matter in the United States, seven in ten (73%) of those in 16 countries support some form of legal recognition of same-sex couples – 52% support full marriage equality and 21% support some form of legal recognition but not marriage. The survey, conducted global research company Ipsos on behalf of Reuters News, finds that 14% are opposed to same-sex couples having any kind of legal recognition while 13% are unsure.

A Special Report on the Use of Social Media for Public and Political Discourse

Tue, 18 Jun 2013 00:00:00 GMT

As more people go online everyday they are defining the issues we discuss and making their voices heard. In doing so they may be re-shaping politics, journalism and the very nature of our society. To help evolve our understanding in this area, Ipsos Public Affairs is tracking online behavior and use of online sites and social media as it relates to discussion about public policy, social and political issues. The data in this report was generated using our monthly Ipsos Global @dvisor survey, which covers 24 countries around the world.

A Compendium of Worldwide Usage of Ipsos Healthcare’s Syndicated Data

Fri, 14 Jun 2013 00:00:00 GMT

Our clients often ask us, who uses our syndicated data? How, where and why do they use it...? To answer those questions, we’ve compiled a list of the recent uses of Ipsos Healthcare’s syndicated data – including NDA submissions and regulatory discussions, peer-reviewed publications, presentations at medical societies and congresses, and financial analyst and corporate presentations...

International Healthcare Report Card: Citizen-Patients in 15 Countries Assess Improvement to Healthcare

Tue, 11 Jun 2013 00:00:00 GMT

An International Healthcare Report Card on citizen-patient perceptions of improvement to access and patient experience in 15 countries was released today by Ipsos on behalf of Reuters News.

Associations…Today’s Outlook and Tomorrow’s Challenges: An AMA Marketing Power Podcast

Mon, 10 Jun 2013 00:00:00 GMT

Associations face many of the same issues as their private sector counterparts including managing crises, mitigating stakeholder disputes, educating members and citizens, and ensuring their activities align with the organization’s overall mission. As organizations dedicated to advocacy, associations rely on strategic research to effectively communicate and engage with stakeholders when it comes to addressing issues, promoting initiatives and presenting their platform. Beyond their membership base, there are a number of stakeholders at play including employees, donors, media, citizen-consumers, government and industry organizations. Listen to Tim Amsbary and Paul Abbate discuss why associations are so important as well as the challenges they face.

Women Collaborating With Social Media More Than Men

Fri, 31 May 2013 00:00:00 GMT

ReadWrite Article Published May 28, 2013 — While men buy into the productivity of social media use in the workplace more than women, it's women that actually use those tools more than their male colleagues according to a new study from Ipsos commissioned by Microsoft, which found that 46% of respondents believed that their work was more productive using social media tools. Breaking that down by gender, 49% of men believe they get more work done using social media, with 44% of women making the same argument.

How Women Use Technology Differently

Fri, 31 May 2013 00:00:00 GMT

Published in Yahoo! Finance Blog May 22, 2013 — In today's society, we often strive for gender equality, but how marketers can recognize and capitalize upon gender differences was a hot topic at this year's Internet Week New York, which launched this Monday, May 20, 2013. Although sweeping generalizations about certain groups can be dangerous, thinking about how men and women are different can often lead to greater sensitivity in the ways that companies approach their marketing toward a female demographic.

Internet Week was home to a panel discussion that addressed this issue with a particular focus on how women use technology differently than men and what ramifications that has for marketers. Panelists included Shelley Zalis, CEO of Ipsos Open Thinking Exchange.

Enterprise Feedback Management – All You Need to Know is in the Name

Thu, 30 May 2013 00:00:00 GMT

Published by Multibriefs, May 2013 – In this article, we offer a very simple approach for understanding the increasingly popular system known as Enterprise Feedback Management (EFM). We explain how these new and powerful tools can drive customer centricity within an organization and how companies can capture maximum value from such investments by achieving a solid understanding of what EFM is.

Connecting With Shoppers In-Store: Top 10 Learnings To Optimize Your Brand’s In-Store Communications

Tue, 28 May 2013 00:00:00 GMT

More than 70% of all shopping decisions are made in-store. When point-of-purchase (POP) communications are incorporated into a brand’s marketing campaign, it can help convert purchase intention to sale. In fact, the POP is among the top channels for creating brand impact, ranking even higher than other paid media such as TV and print.

At Ipsos ASI, we understand the importance and need to quantify in-store programs to ensure that communications are fully optimized in order to drive strong ROI. During this webinar, our speaker demonstrates the top 10 learnings to ensure that your POP communications get noticed and help close the sale!

5 New Imperatives For Luxury Brands

Mon, 27 May 2013 00:00:00 GMT

MediaPost Blog Published May 15, 2013 — In this blog posting referencing research data from the Ipsos Mendelsohn Affluent Barometer, Steve Kraus, SVP and Chief Insights Officer for Ipsos MediaCT's Audience Measurement Group, shares five key considerations — Transparency, Margins, Messaging, Benefits, and the Next Generation — luxury brands need to be aware of in order to continue attracting America’s Affluent segment.