Ipsos Knowledge and Ideas

Connecting With Shoppers In-Store: Top 10 Learnings To Optimize Your Brand’s In-Store Communications

Tue, 28 May 2013 00:00:00 GMT

More than 70% of all shopping decisions are made in-store. When point-of-purchase (POP) communications are incorporated into a brand’s marketing campaign, it can help convert purchase intention to sale. In fact, the POP is among the top channels for creating brand impact, ranking even higher than other paid media such as TV and print.

At Ipsos ASI, we understand the importance and need to quantify in-store programs to ensure that communications are fully optimized in order to drive strong ROI. During this webinar, our speaker demonstrates the top 10 learnings to ensure that your POP communications get noticed and help close the sale!

Understanding Programmatic Digital Ad Buying

Mon, 25 Feb 2013 00:00:00 GMT

"In my twelve years or so of experience in the realm of digital advertising, I've seen a lot of changes first hand... one of the biggest changes that rarely gets discussed is the change in how advertisers purchase digital ad space."

Is programmatic buying good or bad for the industry? In this Interview With An Expert, Ken Mallon, Global President of Ipsos ASI | digital, shares his perspective on what you need to consider to make programmatic buying work for your communications plan.

What Women Want – In Store

Wed, 20 Feb 2013 00:00:00 GMT

Grocery Business Magazine Article (Page 16/17) January/February 2013 – Today, Canada's primary grocery shopper struggles to juggle kids, a career and broader family responsibilities. Recent research shows that Canadian women are more likely to find the shopping experience stressful; only 16% enjoy it. So what strategies can retailers employ to help these time stressed shoppers? Find out by reading our latest article.

Webinar: Our Love Affair With Digital Advertising

Mon, 18 Feb 2013 00:00:00 GMT

In the early days, those who invested in digital advertising were seen to be experimenting and playing around. The dating phase has definitely ended, with digital advertising now taking a lead role in media budgets around the world. At Ipsos ASI, our commitment and passion for digital advertising has driven new enhancements to our suite of digital advertising research tools with a view to offer even more clarity on how to ensure your digital campaigns succeed.

Ipsos ASI 2013 Trends to Watch: Are The Current Advertising Trends Putting Us In Jeopardy!?

Mon, 14 Jan 2013 00:00:00 GMT

It’s a new year and already a new trend in advertising has emerged for 2013. The industry (or at least those in published media) will have you think that many traditional practices are in ‘jeopardy’. At Ipsos ASI, we don’t believe things are quite as dire as that, but the theme definitely holds merit.

So, with a sector in jeopardy, we adopted this year’s trend article with the “Jeopardy!” game show in mind, approaching the trends backwards; presenting the implications first, and then providing the industry trend afterward. Enjoy!

Is Good Digital Advertising A Fragment Of Your Imagination?

Tue, 20 Nov 2012 00:00:00 GMT

Let's face it: there's only so much time in a day, which means when it comes to consuming media, consumers regularly make trade-offs spreading their time across the increasing number of digital channels available to them. The challenge for advertisers then is to truly understand the impact of their digital campaigns. Unfortunately, old digital research methodologies don't really apply anymore. The future of digital research requires both a controlled lab environment together with natural in-market context. Learn more about the benefits of this approach and why it is better at measuring brand impact (through increased salience, sales, equity or advocacy) by reading our latest Point of View.

Is It Worth The Money You Save?

Fri, 02 Nov 2012 00:00:00 GMT

Today's complex and fragmenting media environment has the potential to overwhelm both brand managers and the consumers interacting with them. And a key challenge for marketers is, not only trying to determine what media to use to disseminate their campaigns, but how to efficiently manage (shrinking) media budgets. Read this Point of View for research-backed insights and tips for optimizing your media mix in today's "new normal". With several detailed charts and graphs, we are sure you'll find this one informative and actionable.

Digital Imperatives - A Recorded Webinar About Discovering The True Potential Of Your Digital Ads

Thu, 20 Sep 2012 00:00:00 GMT

Hear senior advertising research professionals discuss meaningful and realistic measures for digital ads. During this recorded webinar, the speakers show why brands need to ensure they have the right research techniques in place to help them understand the full impact of their digital activity.

Should Digital Lead The Brief?

Wed, 19 Sep 2012 00:00:00 GMT

Media fragmentation is leading to a challenging battle for the attention of an "always-on" consumer, who now has greater control over how they engage with brands. Yes, digital is on every marketers' radar, and investment in digital advertising is rising in comparison to other media, and some brands are even allocating their entire budget against digital. This is the "new normal". But does that mean digital should be the lead in the creative brief? Perhaps not, but there are lessons that digital can offer the creative development process. Learn more by downloading our recent Point of View.

Can We Just Move Beyond Click Through Rates Already?

Mon, 10 Sep 2012 00:00:00 GMT

Learn more about how best to manage your digital communications by reading our latest Point of View. It's as simple as 1, 2, 3... and 4.

At Ipsos ASI, we believe that measuring the impact and efficiency of digital communications must move beyond measuring click through rates, and other readily available behavioral metrics, for brands to properly understand the success or failure of their campaigns. Metrics like click through rates, although easy to measure, are only one piece of the puzzle. What about the branding and imagery the ad provides and the impact it can have on the viewer? And as click through rates continue to fall even lower, one even has to stop and wonder, how many of those clicks are from people who accidentally clicked on the ad when they were trying to click on content?