Ipsos Knowledge and Ideas

Thought Starter: Rethinking Ad Development

Fri, 02 Dec 2011 00:00:00 GMT

Great advertising is possible, even in today’s complex world. In our experience there are four things to keep in mind to help you to achieve it.

Thought Starter: Why Emotions Matter in an Ever Evolving and Complex Marketing World

Wed, 16 Nov 2011 00:00:00 GMT

A key insight from modern neurological research is that emotions developed as a way to rapidly signal what action or decision to take based on how a situation or experience makes us feel.

Thought Starter: Ad Transferability – Global Lessons Learned

Fri, 04 Nov 2011 00:00:00 GMT

Even when starting with airable copy in one country, some ads just don’t transfer well. We see that one third of the time (33%) an ad should not be aired at all in a second country, and another third of the time the ad needs optimization or tweaks before it should be aired. Only 34% of the time can an ad be aired "as is" in two countries.

Thought Starter: Media Planning in an Ever Evolving and Complex Marketing World

Thu, 20 Oct 2011 00:00:00 GMT

Media Planning is largely based on exposure data with the assumption that how people consume media represents its potential + efficacy. But our data-base of thousands of tracked campaigns indicates that more media consumption does not mean more effectiveness and certainly not greater budget efficiencies.

Earn Success the Social Media Way: Learn to Navigate the Challenges to Earn the Rewards

Tue, 04 Oct 2011 00:00:00 GMT

Should your brand be using social media? Absolutely! But only if your presence is supported by thought, investment and commitment to the platform. Learn more about how to develop an 'earned' media strategy by downloading our latest paper.

Change the Conversation: How to Use Social Media to Co-Create Brand Success

Mon, 03 Oct 2011 00:00:00 GMT

Embracing the co-creation power of social media and leveraging consumers' vision for the brand is a good thing for marketers – it means they alone do not need to constantly re-invent the brand. Download our latest paper to learn more about why you should embrace social media as a two-way conversation tool to leverage consumer co-creation, rather than simply monitoring what is being said online.

The Happiness Equation: The Human Nature of Happy People

Wed, 27 Jul 2011 00:00:00 GMT

If 68% of Canadians think about their level of happiness weekly, and 41% of Canadians actually want more happiness than more money, then how do we become happier?

So, How Should We Pursue Happiness?

Mon, 25 Jul 2011 00:00:00 GMT

Chapter 4 from John Hallward's new book, The Happiness Equation, reveals more about our motivation for happiness and the degree to which money plays a role. There are several factors that influence our state of happiness, including two that we do not control: genetics and cultural imprinting. The other factors we can control.

Download Chapter 4 Or click here to learn more about John's book.

Is This The Newest Odd Couple?

Wed, 22 Jun 2011 00:00:00 GMT

While marketers struggle to monetize social media, and tap into the online conversations to directly benefit their brands, there has been an unexpected beneficiary of this new media tool - traditional media.

Ipsos ASI is delighted to share new and promising insight into how social media is helping to increase TV viewership and engagement.

Gimme!

Thu, 26 May 2011 00:00:00 GMT

Gimme! explores evolutionary traits in ways marketers can easily understand, so they can better leverage these primary human drivers of behavior for greater marketing success. The book then shares many lesssons learned from Ipsos ASI, one of the world's leading advertising research firms