Public Sector Research

Ipsos offers our clients the experience, expertise and methodologies they need to enable evidence-based decision making about their policies, programs, services and communications.

Federal Government Research (USA)
State and Local Government Research (USA)
Federal and Provincial Government Research (Canada)
Health Sector Research (Canada)
Municipal Research (Canada)
Not-For-Profit / NGO Research
Program Evaluation Research
Public Policy Research
Ethnic and Minority Research – Ipsos Hispanic Research Center
Ethnic and New Canadians Research

When it comes to research, we understand that the needs of public sector clients are different than the needs of our corporate clients; this is why we have a research practice dedicated to examining public policy, public communications and social trends.

We offer a complete range of services and methodologies (both quantitative and qualitative) to help our clients gather the evidence and information they need to make decisions. These include:

Assessment tools for measuring the likely impact and perceived value of new policies/programs
Priority setting exercises where policies/programs are traded off and overall objectives are refined
Public and stakeholder (internal and external) consultations on program and policy specifics
Communications and positioning - the development, evaluation and tracking of our clients' communications activities (from earned media, to web sites, to advertising) to ensure citizens are aware of and understand clearly their policies and programs
Program evaluations and citizen/client satisfaction studies that measure achievements (both real and perceived) and provide recommendations for continuous improvement
Public sector reputation studies that look at how organizational reputation and positioning affects public confidence; ability to deliver programs and services and credibility of communications
Public opinion surveys and audits to measure behavioral and attitudinal changes
Messaging and issue management
Benchmarking tools / large international norms databases
Consultative citizen panels
Strategic social marketing research

Featured Products & Tools

Public Opinion Research Using Online Panels
While many firms have online panels, all panels are not created equal. Find out what makes Ipsos Reid Online Panels superior and how they are used to conduct Public Opinion research
Public Opinion and First Canadians
A series of syndicated studies exploring the attitudes and opinions of First Canadians
Public Opinion and New Canadians
A series of syndicated studies exploring the attitudes and opinions of newcomers to Canada
Reconnecting with Older Canadians
A syndicated study that explores the attitudes of Canadians 55+ toward leaving the workforce; crime, justice and security; housing; health; society, governments and governance; communications and media; and travel and leisure
US Municipal Recreation and Physical Fitness
A syndicated study that provides local government leaders with actionable information to track their citizens' current fitness behaviors and satisfaction with local government recreation offerings, as well as to help plan future recreation services for the community
Canadian Municipal Recreation and Physical Fitness
A syndicated study that provides municipal leaders with actionable information to track their citizens' current fitness behaviors and satisfaction with municipal recreation offerings, as well as to help plan future recreation services for the community