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Ethnic and Minority Research – Ipsos Hispanic Research Center

Accounting for more than 15% of the population, Hispanics are now the fastest growing sub sector of the American population and the nation's largest minority group.

The Ipsos Hispanic Research Center helps clients in the public, private and not-for-profit sectors foster a greater understanding of the Hispanic population.

Our dedicated team has both the research expertise and cultural understanding to reach and communicate with the Hispanic population, and to provide valuable insight into how this market differs from mainstream America, demographically, behaviorally and attitudinally. The Ipsos Hispanic Research Center can help your organization better understand the Hispanic market by:

• Analyzing awareness, knowledge and impression of your organization's reputation, products or services.
• Defining key consumer behaviors and trends.
• Spotlighting public opinion and reactions to specific issues.

Our Media Partner

Ipsos Public Affairs is the polling partner for Telemundo Communications Group, a division of NBC Universal. Telemundo is a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates.