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Crisis Management

At Ipsos Public Affairs we help our clients avoid crises through forward-looking reputation research. However, even clients who track their reputation closely are often impacted by events outside of their control. When an organization faces a crisis (or a potential crisis) of public confidence it must move quickly. The last thing your organization should have to do is bring your research partner up to speed. Ipsos Public Affairs regularly deals with crisis situations and stands ready to help clients deal with their issues rather than being another hurdle that must be crossed. Good research will tell you the size of the problem, the impact of the problem, and how to best communicate about the problem in order to lessen its size and impact.

When a crisis hits, we’re ready! The Corporate Reputation and Risk Management team has a standard questionnaire shell that we can customized within an hour, a 24-hour omnibus capability that can produce overnight results, and a quick-set (3 day) focus group program that can be launched quickly to get you the answers that you need.