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Corporate Reputation and Risk Management
The Ipsos Public Affairs Corporate Reputation and Risk Management research team provides corporate clients and not-for-profit organizations with highly customized research that allows them to manage and build their reputation, plan, manage, and improve strategic and crisis communications, better understand their employees and audiences, and oversee stakeholder relations.
We go beyond the traditional approach of "measure and compare" tests. Instead, we measure both risk and impact, exploring the correlation between your reputation and your ability to market to consumers. We work with our clients to provide and interpret data that will determine how reputation risk can be minimized, and reputation impact can be maximized.
We believe strongly in the present value of corporate reputation – that a good reputation can be used to drive your business performance today, as well as to establish a reservoir of goodwill to draw upon when challenges and difficulties arise in the future.
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Global @dvisor Corporate Reputation Barometer
The Global @dvisor Corporate Reputation Barometer is an online study that measures the corporate reputation of your trustmark, your competitor's trustmark, and 40+ other leading multi-national companies in 24 countries around the world...
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I-Rep Canadian Corporate Reputation Monitor 2010
For more than a decade, leading corporations have relied on Ipsos Reid's Canadian Corporate Reputation Monitor (I-REP) to help them strengthen and protect their most important asset – their good name, and the reputation behind it...
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I-Rep American Public
An ongoing tracking study that provides organizations with an optimal, I-Rep is a cost-effective means of assessing their reputation's strengths and weaknesses on key metrics such as overall favorability, trust and advocacy, as well as on image drivers such as customer service...
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I-Rep Insurance Advisor
An ongoing tracking study that provides organizations with an optimal, I-Rep is a cost-effective means of assessing their reputation's strengths and weaknesses on key metrics such as overall favorability, trust and advocacy, as well as on image drivers such as customer service...