The Survey Management, Data Collection and Data Delivery Specialists
Are you research savvy and have the means to analyze data in-house without the need for specialist researchers to be involved? Do you need field and tab style research to help make sound business decisions? If so, Ipsos Observer is your perfect global fielding partner.
From creating your survey to delivering the data in your required format, our teams of market research professionals work with you to determine the best solution for your business issue. The close relationship we build with our clients makes a big difference: we are experts in delivering business effective measurements, ready for in-house analysis by the client.
With our global reach and experience, we manage your projects globally but at a local level, anywhere in the world. We provide a partnered access to the full depth and breadth of the Ipsos data collection infrastructure, through online and offline research methodologies, including online, telephone, face-to-face, and mobile.
Online – with more than 4 million panelists via our Access Panels and millions more via our Router, we cover all of the major markets in Europe, North and South America, and Asia-Pacific. Ipsos Observer has the capability to conduct online research anywhere in the world – where internet penetration and usage allow.
Telephone – our networked CATI (Computer Assisted Telephone Interviewing) centers across 35 countries offer a total of 4,000 interviewing stations. In the past year Ipsos conducted 10 million telephone interviews making us one of the largest CATI providers in the world. Our centers regularly link together to provide clients with round-the-clock global coverage.
Face to face – most of our field-forces are either CAPI enabled (Computer Assisted Personal Interviewing), using PDA's for electronic data collection, or both. Ipsos provides our high quality face to face fieldwork in local markets across the world offering a global service but at a local level.
Mobile – the technology for mobile survey research is in place and Ipsos can deliver this exciting new medium to our clients. Whether it is mobile measurement, surveys or deeper mobile insight that is required Ipsos Mobile 360° offers expertise and innovative solutions to our clients.
Social Listening – our innovative social listening application can be used standalone or integrated with traditional market research methodologies for:
- Pre-survey investigation and questionnaire development
- Ideation and discovery for concept development or understanding consumer lexicon
- Supplementing other research data and provide more depth & dimension to research findings
- Tracking and measurement of consumer trends, brand sentiment, etc
- Ad planning and optimization of spend by better understanding media trends
- Post-survey to further explore and confirm research results