Media, Content & Technology Research
The Media, Content and Technology Research Specialists
In an age when new devices are creating new ways to consume and share content, the links between media, content and technology have never been stronger.
Ipsos MediaCT is the market research specialization within Ipsos built to reach, engage and more effectively understand today's digitally-driven consumer in the fast moving media, content and technology space.
Through custom and syndicated research, we offer a complete view of today's evolving media and entertainment ecosystem and the role played by new technology in driving change.
Our range of solutions for companies in this space covers:
- Traditional & Digital Media Audience Measurement
- Brand Equity Measurement & Tracking
- Customer Acquisition & Retention
- Market Sizing & Segmentation
- Media Effectiveness (& Ad Sales) Research
- Product Innovation & Development
To learn more about our expertise and research solutions in each area, please contact us at firstname.lastname@example.org.
Featured Products & Tools
TV Dailies tracks how new and returning shows are building awareness and interest in the weeks leading to their premiere date.
Brand Match is a syndicated study that offers an innovative approach to tracking your brand’s ability to break through in today’s connected world.
The Mendelsohn Affluent Survey
The definitive research source covering the media habits, lifestyles, behaviors, and attitudes of the affluent and luxury marketplaces in the United States.
Journey Research is an exciting new product from Ipsos that allows you to better understand a consumer's path to a purchase, belief and/or new behavior.
Online Dial Testing
Online Dial combines the diagnostics of a dial test with the cost-effective national reach and quantitative robustness of an online survey.
Live|Stream provides accurate, comprehensive campaign evaluation data for ad sales – without disrupting the experience of visitors to your websites.
HearWatchSay is Ipsos MediaCT’s online community of consumers who have an interest in TV, movies, gaming and/or new devices.
Digital Immersions is a technique that offers many of the benefits of ethnographic research, but at a fraction of the price and without requiring you to leave your office.
LMX (Longitudinal Media eXperience)
LMX (Longitudinal Media eXperience) is a portfolio of unique, syndicated studies that capture where, when, and how both new and traditional media are consumed.
LMX Family is a unique, syndicated study that looks at when, where and how parents and kids are consuming new and traditional media.
LMX Reports provide a comprehensive look at topics of interest for those needing to understand the changing media and technology world.