Media, Content & Technology Research
The Media, Content and Technology Research Specialists
In an age when new devices are creating new ways to consume and share content, the links between media, content and technology have never been stronger.
Ipsos MediaCT is the market research specialization within Ipsos built to reach, engage and more effectively understand today's digitally-driven consumer in the fast moving media, content and technology space.
Through custom and syndicated research, we offer a complete view of today's evolving media and entertainment ecosystem and the role played by new technology in driving change.
Our range of solutions for companies in this space covers:
- Traditional & Digital Media Audience Measurement
- Brand Equity Measurement & Tracking
- Customer Acquisition & Retention
- Market Sizing & Segmentation
- Media Effectiveness (& Ad Sales) Research
- Product Innovation & Development
To learn more about our expertise and research solutions in each area, please contact us at firstname.lastname@example.org.
Featured Products & Tools
TV Dailies tracks how new and returning shows are building awareness and interest in the weeks leading to their premiere date.
The Ipsos Affluent Survey
The definitive research source covering the media habits, lifestyles, behaviors, and attitudes of the affluent and luxury marketplaces in the United States.
LMX Family is a unique, syndicated study that looks at when, where and how parents and kids are consuming new and traditional media.