Home / Research Specializations /
Media, Content & Technology Research Ipsos MediaCT
The Media, Content & Technology Research Specialists
The media, content and technology experts at Ipsos have been monitoring Internet usage from the time of early adopters to its present state. Our seasoned researchers focus on market trends and global technology behaviors in order to provide our Fortune 500 partners with robust, data-driven recommendations on how to succeed in this exciting, evolving marketplace. Our research addresses fundamental business issues, often visible at the highest enterprise level, with particular emphasis on market assessment, innovation and new product development, marketing, and brand management.
Ipsos MediaCT provides research expertise to editorial and advertising sides of media which requires very different research strategies. Ipsos is uniquely positioned to offer research expertise to both. Its dedicated teams can develop strategies in order to:
- Inform editorial and media marketing decision makers about the expectations, tastes and behavior of readers, listeners, viewers and Internet users.
- And provide companies and their advisers with precise knowledge of the media best suited to reach their target audiences.
Ipsos MediaCT specializes in media and audience research, in the United States and around the world. We provide a wealth of research services and information across all media – print, television, radio, outdoor, ambient, online, and new media. We use both qualitative and quantitative methods to offer the best research solutions.
-
GamePlan Insights
GamePlan Insights is a scientific research tracking tool that combines multiple data sources throughout the video game lifecycle to provide industry professionals with a more complete understanding of the ingredients for success
-
Mendelsohn Affluent Survey
A syndicated program now in its 34th year, the Mendelsohn Affluent Survey is an annual study that focuses on the top 20% of U.S. households, looking at both their spending and media consumption habits
-
Mendelsohn Affluent Barometer
Ipsos Mendelsohn is pleased to announce the Mendelsohn Affluent Barometer, a monthly online survey that allows clients to field questions quickly and cost-effectively among adults (18+) living in households with incomes of $100,000 or more
-
Video Game Lifecycle Research Solutions
The gaming world has evolved. So too has your need for quality research at every stage of the product life cycle
-
ConsumerMaps™
ConsumerMaps™ is a syndicated study that offers a new approach to maintaining and strengthening brand equity in a changed consumer marketing environment
-
LMX Family - Longitudinal Media Experience
Media and technology are a ubiquitous part of today's families with young children. Parents and kids are harnessing the power of these platforms to cope with the challenges of both parenting and growing up