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Media, Content & Technology Research

Ipsos is pleased to announce the launch of Ipsos Connect, a global specialized business to co-ordinate Ipsos services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.

As the world of brand communications, advertising and media become increasingly complex, fragmented and digitalized, Ipsos has made the decision to help our clients better embrace this modern complexity. Ipsos will be connecting the world class knowledge of both Ipsos ASI and Ipsos MediaCT in brand, advertising and media research, with investment in new approaches and products that will fit with the digital age.

In marketing and communications, there are very few topics that trigger as many client questions as those about the changes in media consumption behaviour, the new forms of advertising and communication, the intrusion of social networks to balance and sometimes counter the top-down speeches of brands and media, the fragmentation of media channels and the growing importance of content to attract audiences. Ipsos Connect aims to be the preferred global partner for companies to measure and amplify how media, brands and consumers connect through compelling content and great communication.

In an age when new devices are creating new ways to consume and share content, the links between media, content and technology have never been stronger.

Through custom and syndicated research, we offer a complete view of today's evolving media and entertainment ecosystem and the role played by new technology in driving change.

Our range of solutions for companies in this space covers:

  • Traditional & Digital Media Audience Measurement
  • Brand Equity Measurement & Tracking
  • Customer Acquisition & Retention
  • Market Sizing & Segmentation
  • Media Effectiveness (& Ad Sales) Research
  • Product Innovation & Development

To learn more about our expertise and research solutions in each area, please contact us at info@ipsos-na.com.

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JonGreenwood Jon Greenwood
Ipsos MediaCT

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