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Forecasting Research  Ipsos Vantis, Ipsos Novaction

Ipsos Vantis

Global Forecasting and Optimization Solutions for Services, Health, Durable Goods and Technology

Ipsos Vantis is Ipsos Marketing's innovation consultancy. We specialise in forecasting sales for new and restaged initiatives, identifying key drivers of demand, and optimizing product offerings for profit – all prior to market entry.

Clients work with us to predict demand, optimize features and pricing, and assess the return on marketing investment on new product ideas and changes to existing products in these sectors:

• Automotive
• Alcohol & Beverages
• Business-to-Business
• Durable Goods
• Energy Services
• Entertainment & Toys
• Financial Services
• Home & Garden
• Hospitality
• Insurance
• New-to-the-World
• Personal Care & Apparel
• Pharmaceutical & Health
• Retail
• Technology & Consumer Electronics
• Telecommunications
• Transportation
• Utilities

What makes us unique?

• Forecasts are based on data and facts, not judgment. Our approach is based on quantitative survey data and marketing mix models.
• Category dedicated and validated models.
• A normative database of over 15,000 previously tested concepts.
• We are the only company that specializes in this for these industries, and we've been doing it for more than 20 years.
• Our system permits more accurate and objective financial assessment, faster cycle time, and reduced development costs.

Ipsos Vantis provides reliable answers to key strategic questions:

• Which of my product ideas have the greatest appeal and should have high development priority?
• How good is my product idea compared to others tested and launched?
• What is the likelihood this product/program/feature will help me attract and/or retain customers?
• Which features under consideration for this product will generate profit for our company?
• Which combination of features should my new product include to generate the greatest usage?
• How do I optimize my service offerings to acquire new, profitable customers?
• What fee structure and level will allow me to meet my business plan?
• How many customers will use this new product and what will the balances/usage be?

Our Tools

Our tools and approaches are tailored to each stage of the innovation process – from concept development through optimization, forecasting and post-launch assessment – linked to real-world results:

Ipsos Novaction

Global Forecasting Solutions for Consumer Goods

Ipsos Marketing is proud to offer Novaction-based tools and expertise to its consumer goods clients. Fully acquired by Ipsos in 2001, Novaction provides a comprehensive marketing research system that integrates consumer behavior and advanced marketing models to forecast demand and optimize products with exceptional accuracy.

Novaction boasts over 30 years of forecasting experience that covers:

• 55 countries
• 10,000 new products tested and optimized
• 250 categories

Novaction's flagship Designor® forecasting model is used by consumer goods companies around the world. At the core of every Designor® forecast are three key measures of success: Relevance, Expensiveness and Differentiation, or, as we refer to them, the RED measures. Based on extensive R&D, these three measures have been identified as the factors most critical to new product success. Building upon this R&D, Ipsos Marketing uses the RED measures across the innovation process – from idea and concept evaluation to full simulated test markets and post-launch performance evaluation.