Consumer Goods Research
Ipsos Marketing for the Consumer Goods Sector is a worldwide specialization of Ipsos that is dedicated to helping clients build their businesses through innovation.
At Ipsos Marketing, we understand that it is a major challenge for our clients to identify successful ideas early on and nurture them through the innovation process, to market introduction and beyond. For global brands, the challenge is even greater. Whether you are developing a new brand, product or line extension, or relaunching an existing brand, Ipsos Marketing partners with you throughout the process.
With dedicated teams built around specific Consumer Goods category experience, we provide strategic insight throughout the entire marketing research process – from our initial consultation with you straight through to the final results. Our goal is not to deliver data; rather, our aim is to translate insight into implications for your business, so that we can recommend innovation strategies to help you grow your brands.
Our robust toolbox of research products and custom solutions is designed to meet your needs at every stage in your innovation process. Our dedicated Global Product Center (GPC) ensures that our products are not only relevant, but also leading-edge and globally applicable. The GPC brings together Ipsos Marketing and Novaction methodological experts from around the world to build holistic solutions which integrate thought leadership, Consumer Goods sector knowledge and marketing and forecasting expertise.
And because we are global, we have the experience and scope to conduct flawless research around the world with an in-depth understanding of local conditions, cultural sensitivities and target populations. Our products are designed to adapt to any market around the globe with consistent methodologies, measures and deliverables.
When you work with Ipsos Marketing for the Consumer Goods Sector, you work with a true partner. By leveraging our understanding of your brands, your consumers, and the markets in which you compete, we continually deliver more actionable business recommendations than are traditionally provided in the market research industry.
Designor® NextGen Modular Forecasting
A forecasting tool that provides CPG marketers with insights into their new products' sales potential as early as the idea stage and provides a flexible, cost-effective and reliable research solution
A forecasting tool that predicts how well your new product will perform in-market versus its direct competition and is especially relevant at a stage when the whole mix is not yet finalized but there is a need for reliable business potential assessment
A research approach that enables you to optimize consumer share of choice and increase brand loyalty through a dynamic, predictive model that considers all aspects of your brand's DNA - including rational and emotional elements as well as price
A concept screening system that provides a trial potential estimate and action plan for each concept tested
A product line extension testing tool that takes into account the real-world issues of consumer needs and usage occasions, retail space limitations and stock outages
A new package design testing approach that uses shelf sets as well as the latest eye-tracking technology, and offers options for Pack Emoti*Vators to delve into emotional motivations and Pack Evaluator to identify eye-catching elements