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Marketing Research Ipsos Marketing
The Innovation and Brand Research Specialists
Ipsos Marketing helps clients to develop and launch new products and services and reposition existing brands, understand the success factors behind their brands and maximize the impact of their marketing decisions.
Supported by specialized teams, Ipsos Marketing offers an in-depth understanding of the drivers of consumer choice and of the challenges faced by marketers. Our broad range of leading-edge solutions integrate qualitative and quantitative research, using engaging new digital tools as well as advanced modelling and forecasting techniques.
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Emerging Market Syndicated Study 2010
The Emerging Market consists of young adults aged 18–34. They have been sought after by marketers across industries for several years as they are typically characterized as having a large amount of discretionary income and a passion for consumer goods
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Trend Observer
Trend Observer provides fresh insight into the trends and values shaping tomorrow's consumption to help you navigate tomorrow today
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2010 Ipsos American Business Travel Study
The Ipsos American Business Travel Study is a comprehensive study of frequent American business travelers. Ipsos tracks the usage and attitudes among business travelers who take five or more round trip flights for business per year
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2010 Winter Resort Study
Carve your way into fresh powder with winter resort visitors in North America. Get the 2010 Winter Resort Study to discover what's important to North Americans who travel to winter resorts today
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QualSpace™
A real-time tool, QualSpace enables consumers to more accurately remember triggers for their decisions and behaviors. Clients can then act on real world insights rather than idealized intentions
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Designor®
A forecasting tool that predicts how well your new product will perform in-market versus its direct competition and is especially relevant at a stage when the whole mix is not yet finalized but there is a need for reliable business potential assessment