Marketing Research  Ipsos Marketing

The Innovation and Brand Research Specialists

Ipsos Marketing helps clients to transform insights into a distinctive competitive advantage. We offer innovative contractual models to better manage Market Research spendings. We distribute information real-time within clients organizations by leveraging technology and activation sessions. We integrate knowledge by combining various sources of data.

Our specialists offer simple, intuitive solutions built on powerful philosophies and always linked to business outcomes. We help our clients uncover people insights and motivations on their markets, innovate and position their brands, and maximise sales to get the best return on investments.

Ipsos Marketing operates through four global specialized practices:


Featured Products & Tools

  • Gaming Emerging Market Syndicated Study 2012
    Gaming Emerging Market Syndicated Study 2012

    The Emerging Market consists of young adults aged 18–34. They have been sought after by marketers across industries as they are characterized as having a large amount of discretionary income and a passion for consumer goods

  • Trend Observer
    Trend Observer

    Trend Observer provides fresh insight into the trends and values shaping tomorrow's consumption to help you navigate tomorrow today

  • Vantis Express

    A powerful, fast, and affordable new concept testing system. Vantis Express is used to test your company's new product ideas and to evaluate competitive products

  • 2010 Winter Resort Study
    2010 Winter Resort Study

    Carve your way into fresh powder with winter resort visitors in North America. Get the 2010 Winter Resort Study to discover what's important to North Americans who travel to winter resorts today

  • QualSpace
    QualSpace™

    A real-time tool, QualSpace enables consumers to more accurately remember triggers for their decisions and behaviors. Clients can then act on real world insights rather than idealized intentions

  • Designor®

    A forecasting tool that predicts how well your new product will perform in-market versus its direct competition and is especially relevant at a stage when the whole mix is not yet finalized but there is a need for reliable business potential assessment



Contact

USA

LisaLanier Lisa Lanier
President
Ipsos InnoQuest
Work+1.312.665.0621

VirginiaWeil Virginia Weil
President
Ipsos MarketQuest
Work1.646.313.6141

Canada – East

SteveLevy Steve Levy
Chief Operating Officer
Ipsos Reid
Work+1.416.324.2900

Canada – West

DavePierzchala Dave Pierzchala
SVP, Managing Director
Ipsos Reid
Work+1.778.373.5006

PaulLauzon Paul Lauzon
SVP, Managing Director
Ipsos Reid West
Work+1.587.952.4871

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