Ipsos Loyalty's Travel & Leisure
Ipsos Loyalty's Travel and Leisure practice combines travel and tourism industry expertise with Ipsos' global reputation for high-quality consumer and business-to-business market research. The Travel and Leisure team is comprised of airline, hospitality, cruise, and tourism research specialists that have a reputation for providing approachable, personal service.
At Ipsos Loyalty, we take the time to fully understand the dynamics of the travel, tourism, and leisure industries. Our specialized consultants and researchers worldwide are more than qualified to assist you with choosing innovative and value-added methodologies.
We provide intelligent solutions that will meet your firm's unique information needs.
Our experience includes service to:
- Rental car companies
- Convention and visitors bureaus
- Destination and tourism marketing organizations
- Cruise lines
- Lodging and hospitality
- Port authorities
- Public transportation
Global research capabilities:
- Usage and attitude
- Brand awareness and equity
- Advertising awareness and testing
- New product/feature introductions
- Guest and employee satisfaction
- positioning and segmentation
- Market evaluation
- Online, telephone, and mail data collection
- Qualitative and Quantitative
- Intercepting (onsite and airport)
- Mystery shopping
Wallet Allocation Optimizer
The Wallet Allocation Optimizer will provide our clients with the information they need to improve their competitive position in the marketplace.
The Ipsos Loyalty Experience Optimizer can help improve your customer experience to increase customer retention
Ideal Customer Experience (ICE)
We help clients understand how customer habits and heuristics are formed, strengthened, and disrupted.