Home / Research Specializations / Loyalty /
Ipsos Loyalty's Travel & Leisure
Ipsos Loyalty's Travel and Leisure practice combines travel and tourism industry expertise with Ipsos' global reputation for high-quality consumer and business-to-business market research. The Travel and Leisure team is comprised of airline, hospitality, cruise, and tourism research specialists that have a reputation for providing approachable, personal service.
At Ipsos Loyalty, we take the time to fully understand the dynamics of the travel, tourism, and leisure industries. Our specialized consultants and researchers worldwide are more than qualified to assist you with choosing innovative and value-added methodologies.
We provide intelligent solutions that will meet your firm's unique information needs.
Our experience includes service to:
- Airlines
- Rental car companies
- Convention and visitors bureaus
- Destination and tourism marketing organizations
- Cruise lines
- Gaming/Casinos
- Lodging and hospitality
- Port authorities
- Public transportation
- Rail
Global research capabilities:
- Usage and attitude
- Brand awareness and equity
- Advertising awareness and testing
- New product/feature introductions
- Guest and employee satisfaction
- positioning and segmentation
- Market evaluation
Methodologies employed:
- Online, telephone, and mail data collection
- Qualitative and Quantitative
- Intercepting (onsite and airport)
- Mystery shopping
-
What Flavor is Your Loyalty?
Learn how to understand the different types of customer loyalty: emotionally loyal customers; functionally loyal customers; and habitually loyal customers
-
Rewards Optimizer
A two-pronged approach, designed to craft a personalized, ideal loyalty program, tailored to your customers' needs and businesses
-
Ipsos Mystery Shopping
Ipsos Loyalty provides Mystery Shopping services to its clients to help them understand how they are represented in the marketplace
-
Retention View™
Models actual customer switching behavior to understand and predict customer retention, thereby helping organization develop or modify stronger retention programs
-
Call Center Advisor
A research approach that provides an in-depth look at your customers' experiences with call center customer service representatives by soliciting feedback directly from your customers
-
C3 – Customers in Three Dimensions
A multi-dimensional methodology that brings together three key components that connect loyalty to profitability - attitudinal loyalty, behavioral loyalty, and customer value