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Ipsos Loyalty's Travel & Leisure

Ipsos Loyalty's Travel and Leisure practice combines travel and tourism industry expertise with Ipsos' global reputation for high-quality consumer and business-to-business market research. The Travel and Leisure team is comprised of airline, hospitality, cruise, and tourism research specialists that have a reputation for providing approachable, personal service.

At Ipsos Loyalty, we take the time to fully understand the dynamics of the travel, tourism, and leisure industries. Our specialized consultants and researchers worldwide are more than qualified to assist you with choosing innovative and value-added methodologies.

We provide intelligent solutions that will meet your firm's unique information needs.

Our experience includes service to:

• Airlines
• Rental car companies
• Convention and visitors bureaus
• Destination and tourism marketing organizations
• Cruise lines
• Gaming/Casinos
• Lodging and hospitality
• Port authorities
• Public transportation
• Rail

Global research capabilities:

• Usage and attitude
• Brand awareness and equity
• Advertising awareness and testing
• New product/feature introductions
• Guest and employee satisfaction
• positioning and segmentation
• Market evaluation

Methodologies employed:

• Online, telephone, and mail data collection
• Qualitative and Quantitative
• Intercepting (onsite and airport)
• Mystery shopping