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Loyalty Research Ipsos Loyalty
The Customer and Employee Research Specialists
Ipsos Loyalty is dedicated to helping companies improve business performance through customer satisfaction and loyalty research, using advanced methods of customer satisfaction management, customer relationship management, and employee climate management.
Ipsos Loyalty has led the industry in the refinement of satisfaction measurement procedures. We were one of the first firms to advocate retention marketing, and leads in quantifying the link between service improvements and financial impact. We measure, model, manage, and monitor to help our clients improve customer satisfaction, loyalty, retention, and their bottom-line profits.
One of our core expertise is in executing customer satisfaction tracking studies. Our approach encompasses managing sample feeds, creating customer databases, directing field, conducting advanced analytics, providing performance metrics data and prioritizing areas for improvement. Our industry expertise includes automotive, financial services, technology and communication, and retail, among others.
We help you better understand and better serve your current customers. By identifying the most critical priorities for action, we help our clients improve customer loyalty, retention, and profitability.
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What Flavor is Your Loyalty?
Learn how to understand the different types of customer loyalty: emotionally loyal customers; functionally loyal customers; and habitually loyal customers
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Rewards Optimizer
A two-pronged approach, designed to craft a personalized, ideal loyalty program, tailored to your customers' needs and businesses
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Ipsos Mystery Shopping
Ipsos Loyalty provides Mystery Shopping services to its clients to help them understand how they are represented in the marketplace
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Retention View™
Models actual customer switching behavior to understand and predict customer retention, thereby helping organization develop or modify stronger retention programs
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Call Center Advisor
A research approach that provides an in-depth look at your customers' experiences with call center customer service representatives by soliciting feedback directly from your customers
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C3 – Customers in Three Dimensions
A multi-dimensional methodology that brings together three key components that connect loyalty to profitability - attitudinal loyalty, behavioral loyalty, and customer value