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The Advertising Research Specialists

Advertising Research

Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process and to maximize the return on their advertising investment. Our commitment is to provide holistic, integrated insights to advertisers that help in the development, evaluation, and improvement of their advertising efforts and, ultimately, to help them build stronger brands.

Our advertising research products will enable you to:

  • Measure marketing brand equity
  • Optimize the touchpoints that connect your brand with your consumers
  • Improve creative development to nurture great, holistic brand communications.
  • Monitor and assess communications in-market.

We are committed to working with you to "measure what matters" to your advertising success. With our full range of advertising research tools, you will be sure that you are making the best decisions at all stages of the advertising development process.


JimMeyer Jim Meyer
Ipsos ASI in North America


LanaBusignani Lana Busignani
President, ASI US
Ipsos ASI


GordonBingham Gordon Bingham
President, ASI Canada
Ipsos ASI

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