Advertising Research Ipsos ASI
The Advertising Research Specialists
Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process and to maximize the return on their advertising investment. Our commitment is to provide holistic, integrated insights to advertisers that help in the development, evaluation, and improvement of their advertising efforts and, ultimately, to help them build stronger brands.
Our advertising research products will enable you to measure marketing brand equity, optimize the touchpoints that connect your brand with your consumers, improve creative development to nurture great, holistic brand communications, and monitor and assess communications in-market.
We are committed to working with you to "measure what matters" to your advertising success. With our full range of advertising research tools, you will be sure that you are making the best decisions at all stages of the advertising development process.
A continuous or wave tracking program designed to monitor your brand's health
Research, analysis, and a simulation tool to help you optimize and maximize our media spend
An online copy testing tool to assess traditional, digital, and emerging media
Tracks the in-market reach, impact, and cost effectiveness of all your communications
Identifies your best brand extension opportunities, determines which drivers should be leveraged in extending your brand, and measures brand dilution risk.
A qualitative / quantitative tool that enables you to optimize creative in one day