Advertising Research  Ipsos ASI

The Advertising Research Specialists

Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process and to maximize the return on their advertising investment. Our commitment is to provide holistic, integrated insights to advertisers that help in the development, evaluation, and improvement of their advertising efforts and, ultimately, to help them build stronger brands.

Our advertising research products will enable you to measure marketing brand equity, optimize the touchpoints that connect your brand with your consumers, improve creative development to nurture great, holistic brand communications, and monitor and assess communications in-market.

We are committed to working with you to "measure what matters" to your advertising success. With our full range of advertising research tools, you will be sure that you are making the best decisions at all stages of the advertising development process.

Featured Products & Tools

  • Next*Connect

    An online copy testing tool to assess traditional, digital, and emerging media

  • Brand Shout
    Brand Shout

    Brand Shout is real-time, mobile-powered research revealing how consumers interact with and respond to your brand's touchpoints in the moment.

  • Big Idea
    Big Idea

    Ipsos ASI’s Big Idea is a collaborative approach used to quickly and reliably assess the power and scalability of your ideas and those of your agency.

  • Brand*Graph

    A continuous or wave tracking program designed to monitor your brand's health

  • Media Planner*360
    Media Planner*360

    Research, analysis, and a simulation tool to help you optimize and maximize our media spend

  • Brand*Graph360

    Tracks the in-market reach, impact, and cost effectiveness of all your communications

  • Next*Adlab

    A qualitative / quantitative tool that enables you to optimize creative in one day


JimMeyer Jim Meyer
Ipsos ASI in North America


LanaBusignani Lana Busignani
President, ASI NA West
Ipsos ASI


GordonBingham Gordon Bingham
President, ASI Canada
Ipsos ASI

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