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Ipsos ASI|digital
The future in advertising is pointing in one direction: digital. To help you better understand this medium and how it is changing the way consumers interact with your brands, Ipsos ASI created a new global practice to help point your in the right direction. This is Ipsos ASI|digital, a team of digital advertising research experts dedicated to unraveling the mysteries of the online world and helping you make better decisions.
Our objective in creating this team is to empower you to drive your brands forward in a digital world. We do this through a comprehensive suite of cutting edge measurement tools, thought leadership about what makes effective brand communication, and the significant resources and collective knowledge available across Ipsos.
To answer your key business questions around emerging media activities, the practice utilizes a variety of leading edge tools such as qualitative social spaces, social listening tools, non-linear automated surveys, passive measurement technologies, mobile data collection and traditional survey methodologies.
For more information, please contact:
Jim Forrest (US)
Peter Haslett (Western Europe)
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Brand*Graph
A continuous or wave tracking program designed to monitor your brand's health
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Media Planner*360
Research, analysis, and a simulation tool to help you optimize and maximize our media spend
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Next*Connect
An online copy testing tool to assess traditional, digital, and emerging media
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Brand*Graph360
Tracks the in-market reach, impact, and cost effectiveness of all your communications
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Equity*Builder
Identifies your best brand extension opportunities, determines which drivers should be leveraged in extending your brand, and measures brand dilution risk.
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Next*Adlab
A qualitative / quantitative tool that enables you to optimize creative in one day
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Emoti*Vators
A practical tool grounded one extensive research that demystifies visceral reactions, affording you the ability to understand, motivate, and persuade consumers like never before