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Advertising Research Ipsos ASI
The Advertising Research Specialists
Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process and to maximize the return on their advertising investment. Our commitment is to provide holistic, integrated insights to advertisers that help in the development, evaluation, and improvement of their advertising efforts and, ultimately, to help them build stronger brands.
Our advertising research products will enable you to improve creative development, pre-test advertising concepts, track and assess advertisements in-market, measure marketing brand equity, and provide a holistic communication evaluation.
Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment. Our commitment is to provide insights to advertisers to help in the development, evaluation, and improvement of their advertising efforts. This is why Ipsos ASI can help you build stronger brands.
Ipsos ASI is committed to working with you to "measure what matters" to your advertising success. With our full range of advertising research tools, you will be sure that you are making the best decisions at all stages of the advertising development process.
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Brand*Graph360
Tracks the in-market reach, impact, and cost effectiveness of all your communications
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Equity*Builder
Identifies your best brand extension opportunities, determines which drivers should be leveraged in extending your brand, and measures brand dilution risk.
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Next*Connect
An online copy testing tool to assess traditional, digital, and emerging media
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Brand*Graph
A continuous or wave tracking program designed to monitor your brand's health
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Next*Adlab
A qualitative / quantitative tool that enables you to optimize creative in one day
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Emoti*Vators
A practical tool grounded one extensive research that demystifies visceral reactions, affording you the ability to understand, motivate, and persuade consumers like never before