Qualitative Research  Ipsos Understanding Unlimited (USA),
Ipsos Camelford Graham (Canada)

Good qualitative research can find answers to the deeper motivational questions that start with why and how.

Ipsos is one of the few market research companies that offers clients in-house qualitative as well as quantitative research on a global basis.

Our qualitative specialists explore the underlying issues, ideas, and values driving consumer attitudes and behaviors.

Main advantages of Ipsos Qualitative

  • A team of highly qualified in-house moderators with extensive backgrounds in psychology, sociology, anthropology, linguistics and client-side marketing
  • Extensive experience in all sectors, including B2B, sensitive issues, low interest categories
  • A range of projective techniques, to help consumers move beyond the rational and express deeply held thoughts and feelings
  • Ongoing development of new qualitative techniques that leverage inputs coming from ethnography, semiotics, co-creation philosophy, conflict theory
  • Online capabilities

Products & Tools »

  • QualBlog

    Built around a robust blogging engine, QualBlog provides research participants a secure, easy, and fun way to journal their thoughts.

  • QualSpace

    QualSpace is a real-time tool, enabling consumers to more accurately remember triggers for their decisions and behaviors.

  • QualText

    QualText allows our qualitative research consultant to chat with consumers in their natural habitats - and in their most relaxed states.

  • QualLab

    QualLab sessions combine up to 30 consumers in one room responding to various forms stimuli via key-pad technology.

Qualitative Services


AprilJeffries April Jeffries
Ipsos Understanding UnLtd.
Work+1.201.574.8162 (ext: 390)

More on Qualitative Services