Board Engagement, Governance and Standards

Talent. Commitment. Culture. Metrics.

Almost half of Canadians believe charities play an important role in society, however, just one-quarter of Canadians think charities are, by and large, well managed.

The Board Engagement, Governance and Standards syndicated study examines Canadians attitudes about the role of board members and other leaders in the not-for-profit sector.

The study is designed to provide not-for-profit organizations with objective data to give direction on larger organizational issues such as priority setting, standards, efficiency, and revenue generation.

What's Covered

Board Engagement & Standards

The Board Engagement,Governance and Standards study examines Canadians attitudes related to the role and expectation of board members, and asks:

What do Canadians feel should be the highest priority for boards of charitable organizations?
Would Canadians volunteer for the board of a not-for-profit organization, if asked?
Should fundraising be the personal responsibility of board members?
Do Canadians believe that charities should strive to maintain a certain level of standards by measuring their performance and comparing themselves to benchmarks?
How much have Canadians read, heard or seen about the leadership or board of the charities they donate to?
Do Canadians agree that your organization is open and transparent, efficient, and responsible with funds?
Do Canadians trust your organization? Do they trust charities in general?
Do Canadians believe that the charities they support should invest in educational tools such as pamphlets, brochures, publications, etc. that show their impact on the community they serve and the cause they support?

Governance & Revenue Generation

Out of every dollar raised, how much do Canadians think should go to the cause, and how much do they think is going towards the cause?
Does a charity fulfilling its purpose attract new and/or encourage continuing donations?
Do Canadians feel it is important that all registered charities follow an ethical code in its treatment of donors, the general public, and in its fundraising practices?
Does using an external fundraiser have an impact on Canadians' willingness to give?
Do Canadians support using their donations to attract and retain well-trained, experienced leadership staff if it means that the organization will be managed more effectively or do they think the organization should spend less on administration and more on the causes they support?
Has awareness of a charity's organizational strategy positively influenced Canadians decision to donate to it in the past?

Add-On to the Study!

Add Your Own Custom Questions

At an additional cost, you may add questions to the survey to address your own specific issues, needs or concerns. The results of these questions are proprietary to your organization and are not shared with other subscribers. Space on the questionnaire is limited, additional questions are available on a first-come, first-served basis.

Add Booster Samples

Subscribers may also purchase a booster sample of a group of particular interest (e.g.,GTA or Ontario residents, older women, youth, affluent households, people with a certain disease, etc.). Please contact us to discuss your sampling needs and to get a price estimate.

Talk to Your Donor List

Subscribers may purchase additional interviews to be completed with their donors. This can be done through the use of your donor list.

Deliverables

All subscribers to Board Engagement,Governance and Standards syndicated study receive:

Tele-consulting with senior Ipsos staff on how to customize the study for your organization (proprietary questions, booster samples)
Detailed report (PowerPoint)
In-person presentation of findings (exclusive of travel costs from the GTA)

What's a Syndicated Study?

A syndicated study is to research what a car pool is to commuters – it's a shared vehicle with shared costs. In a syndicated study, subscribers share the cost of data collection for the set of core questions. Thus, the report cost is only a fraction of what it would have been if a custom study had been done just for you.

Core Subscription Costs (excluding taxes)

National Report:

$9,800

Proprietary questions:*

Closed-ended questions:

$1,200 each

Open-ended questions:

$2,300 each

*The cost of proprietary questions includes analysis.

There is a reduced cost for purchase of multiple reports (e.g., Board Engagement,Governance and Standards report + Strategic Planning report).

Schedule (2012)*

Subscriber Consultation

December 2011 – March 2012

Proprietary Questions

Due March 12, 2012

Data Collection

Late March 2012

Detailed Report

Mid May 2012

*The study will proceed only if there is a sufficient number of subscribers.

Research Methodology

Ipsos Reid will conduct a nationally representative online survey of 1,000 adults aged 18 and older. Respondents will be drawn randomly from Ipsos Reid's Online Panel, renowned for its size and quality.

Confidentiality

Information in the core questionnaire is confidential and may not be shared outside your organization. Any public release of client-specific data is subject to the Ipsos Reid Media Release Policy.