Canadian Media Relations Review

An Elite Survey of Canadian Editors and Journalists for Communications Professionals.

This Syndicated Study is Designed for...

Communications, media, and public relations professionals who want to ensure that their message receives maximum media exposure and need to keep up with changes in the media that affect them.

The Canadian Media Relations Review is an elite survey of the country's top print, online, and broadcast editors and journalists.

Ipsos Reid has been conducting elite interviews of Canadian journalists by specialty since 1993 and has direct and in-depth experience in dealing with the Canadian media.

Research Overview

When approaching the media, which strategies will cause journalists to ignore you? And which ones will get your story into print or on the air?

This study will reveal the media's top issues, their communication preferences, and their day-to-day operations. Journalists will tell you the do's and don'ts of media relations from their point of view. And they will offer their opinions about your organization's public relations efforts as well as those of your competitors.

Emerging Trends

The Canadian Media Relations Review includes many questions that were asked in past media relations review studies. Thus, it will be possible to identify shifts in the issues that matter most to the media as well as in how they prefer to be approached.

Report Content

Hot Issues.

What do journalists see as the emerging trends? What will their stories focus on over the next year? What's hot? What's not?

How to Approach the Media.

What's new in the newsroom and how does it affect you? How much lead-time do you need to give when pitching a story? Who makes the decisions about what stories get covered? And how do journalists, editors, and producers prefer to be contacted about a story?

Communications Tools of the Trade.

What is today's ideal media release? Is it style or substance that gets attention? How many press releases, kits, and annual reports do media people get? Why do some reports get read while most others do not?

Journalists Talk to You about Talking to Them.

This section is a longstanding favourite among subscribers. In it, journalists give advice on how to be more successful in getting their attention and in getting your message into the media.

Corporate Reputation: Bright Lights; Bad Cases.

How do Canada's top journalists view your organization's public relations efforts? How do you compare to the rest of your sector in general and to other organizations in your sector in particular?

The Value of a Syndicated Study

A syndicated study is to research what a car pool is to commuters – a shared vehicle with shared costs. In the Canadian Media Relations Review, the cost of interviewing for the core questionnaire is shared with all subscribers. Thus, the price to each subscriber is only a fraction of what it would be if a custom research study were done just for you.

The core questionnaire will include personalized content specific to the media's opinion of your organization and of your sector's public relations efforts.

Methodology

The Canadian Media Relations Review will investigate the views of 100 elite media professionals from across the industry. Among those interviewed will be major market newspaper editors, reporters, and columnists, magazine editors, network television news editors, and television and radio news executives.

Core Report

$12,500 plus GST

The cost of a core subscription to the Canadian Media Relations Review is $12,500 plus GST. This includes subscriber input into the questionnaire and a comprehensive report of the findings.

Proprietary Questions

Subscribers have an opportunity to add their own proprietary questions for an additional cost of:

$2,750 per closed-ended question
$3,600 per open-ended question

Proprietary questions are available on a first-come, first-served basis and space is limited. For more information, please contact us.

Crisis Communication Module

$4,500 plus GST

Early subscribers are invited to give their comments and suggestions for the study content. All subscribers will have the opportunity to review the survey questionnaire before the research is undertaken.