Ipsos Reid Ontario Online Omnibus
Find out what matters most to Ontarians. A new wave begins every business day!
A Full Service Omnibus Survey
Combine the power of the web with the proven advantage of Ipsos Reid’s Omnibus surveys. The Ipsos Reid Ontario Online Omnibus gives you the flexibility you need to address the issues that matter to you.
The Ipsos Reid Ontario Online Omnibus delivers the attitudes and opinions of 800 Ontarians on a dependable, convenient and daily schedule.
Professional research staff provide expertise in finetuning survey questions. Clients receive detailed data tables with responses to their questions broken down by key demo-graphic variables. Of course, additional research services such as over-samples of a target demographic (e.g.: women, young adults, etc.), an executive summary, a full written report, custom banners (demos), or public release of survey findings are also available.
Start on the business day that’s most convenient for you! Questions confirmed prior to 1 p.m. EST on any business day will receive closed-ended data one week (7 days) later. For example, questions confirmed
on Tuesday before 1 p.m. EST will receive close-ended data tables the following Tuesday. Open ended data usually follows within one
Share the vehicle, not the results
Think of an omnibus survey as your research car pool. You save money by sharing the vehicle (the survey) going to a common destination (the sample). The individual question results however, are confidential and are only available to you. It’s a cost effective shared vehicle for getting the answers you need at a fraction of the cost
of custom research.
Why use an online omnibus?
The online environment is an ideal medium for testing responses to visual communications or complex concepts. Pre-recruited respondents
have the ability to respond to the survey at their convenience within the survey window. Clients in the private, public and not-for-profit sectors have placed questions on the Ipsos Reid Ontario Online Omnibus to:
- Test advertising campaigns
- Test graphic or other types of visual messaging
- Evaluate customer service
- Profile customers/users
- Position brands
- Study attitude and usage
- Measure market share
How do I receive my data?
Clients receive detailed data tables with responses to their questions broken down by key demographic variables such as age, gender, education and household income. Custom banners are also available – please ask us for pricing and possibilities.
How is the information collected?
Data for the Ipsos Reid Ontario Online Omnibus are collected through randomsampling of our 200,000+ member online panel. Data are weighted to ensure the sample’s age/gender composition reflects that of the actual adult population in Ontario according to Census data.
Pricing is per question, based on question type and volume of questions, on a sample size of 800 respondents. Please call for pricing and volume discounts. We’re always happy to discuss your research needs.