Ipsos Reid Ontario Omnibus

Ipsos Reid Ontario Omnibus continuously surveys the opinions of Ontarians. And their answers are yours for the asking.

It’s fast and it’s full service.

Professional research staff can provide expertise in the development and/or fine-tuning of survey questions.You’ll receive detailed data tables with responses to your questions broken down by key regional and demographic variables. Of course, additional research services such as over-samples, an executive summary, a full written report, custom banners (demos), or public release of survey findings are also available.

Whether you’re a company looking to check your brand awareness or usage, an association that’s marshalling its effort to fight or promote an important public matter, a consultant advising a client on how to tactically position their cause, or a government or crown corporation trying to find a way through the public opinion terrain with a new or existing policy, the Ipsos Reid Ontario Omnibus can get you the insights you need to help you make your decisions.

Share the vehicle, not the results.

Think of an omnibus survey as your research car pool.You save money by sharing the vehicle (the survey) going to a common destination (the sample). The individual question results how - ever, are confidential and are only available to you. It’s a cost effective vehicle for getting the answers you need at a fixed price.

Who Uses Our Omnibus and Why?

Clients in the private, public, academic and not-for-profit sectors have placed questions on the Ipsos Reid Ontario Omnibus to:

test advertising campaigns
set benchmarks and measure awareness and usage of brands and services
profile demographics and estimate market share
gauge public opinion on a variety of issues
forecast trends and track reactions & opinions on specific issues

Target specific market segments

If you’re interested in results from specific portions (or segments) of the Ontario population, your questions can be placed over a series of survey waves to create one sample. Please call us for pricing and possibilities on this option.

Data Intended for Public Release

We have media partnerships with the most prestigious news organizations around the world. Put our reputation for producing balanced and objective research information to work for your organization by using our specialized public release service. A minimum of three weeks is required to turnaround data for public release. Please call us for pricing and possibilities.

How is the information collected?

Data for the omnibus surveys are collected via our national network of over 1,000 CATI (Computer-Assisted Telephone Interviewing) stations. Our team of professional inter - viewers, supervisors and field coordinators ensure the rapid collection and tabulation of data, producing consistent, high quality results.

Pricing

Pricing is on a per question basis, by question type, based on a sample size of 800 respondents. Please call for discounts for multiple waves of the same questions and low-incidence question rates. Assistance with omnibus question development is always available – professional time charges may apply in addition to the regular question costs – please ask us for pricing.

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