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Ipsos Reid BC Online Omnibus
A Full Service Omnibus Survey
The Ipsos Reid BC Online Omnibus
is the ideal tool for getting
a read on the attitudes and
opinions of British Columbians.
Whether you’re looking to
gauge the public’s response to
an emerging issue, identify a
low incidence market segment
or study product attitude and
usage, the Ipsos Reid BC Online Omnibus will provide you with
the answers you need on a
dependable, cost effective and
daily schedule.
Add it to your tool kit and let
it work for you!
Share the vehicle, not the results
Think of an omnibus survey
as your research car pool.
You save money by sharing the
vehicle (the survey) going to
a common destination (the
sample). The individual question
results however, are confidential
and only available to you.
It’s a cost effective shared
vehicle for getting the answers
you need at a fixed price.
Schedule
Start on the business day
that’s most convenient for you!
Questions confirmed prior to
1 pm EST on any business day
will receive closed ended data
one week (7 days) later. For
example, questions confirmed
on Tuesday before 1 pm EST will
receive closed ended data
tables the following Tuesday.
Open ended data usually follows
within one business day.
Why use an online omnibus?
The online environment is an
ideal medium for testing
responses to visual communications
or complex concepts.
Pre-recruited respondents have
the ability to respond to the
survey at their convenience
within the survey window.
Clients in the public, private
and not for profit sectors have
placed questions on the Ipsos Reid BC Online Omnibus to:
- Test advertising campaigns
- Test graphic or other types of visual messaging
- Evaluate customer service
- Profile customers/users
- Position brands
- Study attitude and usage
- Measure market share
How do I receive my data?
Clients receive detailed data
tables with responses broken
down by key demographic
variables such age, gender,
education and household
income. Additional research
services, such as over-samples,
an executive summary, a full
written report, custom banners
(demos) or public release of
survey findings are also available.
How is the information collected?
Data for the Ipsos Reid BC Online Omnibus are collected
through random sampling of
our 200,000+ member online
panel. The Ipsos online panel
is recruited and maintained
utilizing double and triple
opt-in screening processes to
ensure maximum return from
an engaged audience. Both the
survey invitation list and the
returned data are weighed to
reflect the regional population
in which the data was
collected.
Pricing
Pricing is per question, based
on volume and question type
for a sample of 800 respon -
dents. A minimum of four
questions is required to book
space on the Ipsos Reid BC Online Omnibus. Please call us
for pricing and possibilities.