Canadian Corporate Reputation Monitor (I-REP)
Ipsos Reid's Canadian Corporate Reputation Monitor (I-REP) helps you strengthen and protect your most important asset – your good name, and the reputation behind it.
This syndicated study is used by leading companies to measure their reputation in the marketplace, and understand the ranking of their organization, both in the context of their industry, and against Ipsos' I-REP normative database.
The study also includes a reputation ranking list of the leading companies doing business in Canada today. This reputation ranking will provide subscribers with additional context by which to measure their corporate reputation standing in the marketplace. These rankings and other results will be available to subscribers only.
Organizations receive a scorecard of their current standing against four comparators, as well as actionable information on how to:
- improve or maintain your company's reputation
- guide messaging and corporate social responsibility strategies
- assess the impact of existing and potential communications efforts
- identify the unique, sector-specific drivers of your reputation to move it forward
- understand how your reputation impacts consumers' propensity to do business with your company
In its analysis, Ipsos Reid will employ IBN regression analysis to statistically determine and understand the key drivers of your reputation, and the areas you should focus on to improve your trust scores.
Each organization will receive a custom report with their data as it relates to each level of the reputation pyramid, including Awareness, Familiarity, Favourability, Trust and Advocacy.
Additionally, your organization will be measured on a series of sector-specific attributes that help to uncover what Canadians believe you stand for. Some examples of attributes include: quality of products and services, customer service, emotional appeal, and ethical business practices.
Social Media Module
Ipsos Reid is pleased to offer an optional social media module to complement our reputation research approach. Social media research presents a unique opportunity to access a large number of unfiltered online conversations about your organization or brand. Combined with traditional research, it gives you a clearer picture of divergent viewpoints and public opinion related to your reputation.
Once we identify what the unique drivers of your reputation are (through the core survey), we will conduct a social media scan tailored specifically to those drivers to ascertain what discussions are taking place related to those drivers, whether they are positive and negative, or whether there exists an opportunity for you to start a discussion on those topics. Social media research provides actionable data to evaluate threats to your reputation and engage with online audiences in conversations surrounding your organization or brand.
All subscribers to the Canadian Corporate Reputation Monitor (I-REP) syndicated study will receive:
- Topline results of companies studied common across all subscribing clients.
- A custom report provided only to your organization that includes demographic variations of the results of your organization and custom analysis of the drivers of your reputation.
- Detailed data tables
- In-person presentation upon request (exclusive of travel costs outside Toronto).
Subscription Details and Pricing (excluding taxes)
The cost of subscribing to the Canadian Corporate Reputation Monitor (I-REP) is $15,500. Social Media Module (only available with core subscription): $3,500 plus applicable taxes.
Subscribers may add their own custom, proprietary questions at an additional cost. Results will be provided to you on a strictly confidential basis. Please contact us for pricing for proprietary questions, adding additional non-subscribing industry counterparts, subsidiaries or competitors, or information about U.S. or global reports.
Deadline to confirm participation
Deadline for custom questions
Topline results available
Full reports available
The study will proceed only if there are a sufficient number of subscribers. Dates are subject to change.