I-Rep Canadian Corporate Reputation Monitor
For more than a decade, leading corporations have relied on Ipsos Reid's Canadian Corporate Reputation Monitor (I-REP) to help them strengthen and protect their most important asset – their good name, and the reputation behind it.
This syndicated study is an invaluable source of actionable data for corporations doing business in Canada. The study provides clients with a measurement of their reputation in the marketplace, and a ranking of their organization, both in the context of their industry, and against Ipsos' I-REP normative database.
The study also includes a reputation ranking list of the leading companies doing business in Canada today. This reputation ranking will provide subscribers with additional context by which to measure their corporate reputation standing in the marketplace. These rankings and other results will be available to subscribers only.
Organizations receive a scorecard of their current standing, as well as actionable information on how to:
- improve or maintain their company's reputation
- guide messaging and corporate social responsibility strategies
- assess the impact of existing and potential communications efforts
- understand how their reputation impacts consumers' propensity to do business with your company
Each organization will receive a custom report with their data as it relates to each level of the reputation pyramid, including Awareness, Familiarity, Favourability, Trust and Advocacy.
Additionally, your organization will be measured on a series of attributes (illustrated by the chart below) that help to uncover what Canadians believe you stand for.
Industries and Companies covered in past studies
Automotive: Ford, GM, Honda, Toyota
Banking: BMO, CIBC, RBC, Scotiabank, TD Canada Trust
Breweries: Labatt, Lakeport, Molson, Sleeman
Confectionary: Cadbury, Hershey, Wrigley
CPG: Dove Soap, Johnson & Johnson, Nestle, P&G (Procter & Gamble), Unilever
Credit Card: American Express, MasterCard, VISA
Food: Nestle, Campbell's, Frito Lay, General Mills, George Weston, Heinz, Kellogg's, Kraft, Maple Leaf, President's Choice, Quaker
Grocery: Loblaws, Metro, Sobeys
Information technology: Apple, Dell, Google, Intel, Microsoft, Research in Motion (RIM)
Insurance: Desjardins Financial Security, Great-West Life, Manulife Financial, Sun Life Financial
Manufacturing: ArcelorMittal, Boeing, Bombardier, Dofasco, EnCana, GE (General Electric), Onex
Mining and metals: Barrick Gold, De Beers, Kinross Gold, Vale Inco, Xstrata Nickel
Oil and gas: Enbridge, Imperial Oil (Esso), Irving Oil, Petro-Canada, Suncor, Sunoco
Pharmaceuticals: Astra Zeneca, Biovail, GlaxoSmithKline (GSK), Merck, Pfizer, Schering-Plough
Quick Service Restaurants: McDonald's, Starbucks, Subway, Tim Hortons
Retail: Best Buy, The Body Shop, Canadian Tire, Costco, Future Shop, The Gap, HBC (Hudson's Bay Company / Zellers), Home Depot, Lowe's, Nike, Rexall Pharma Plus, RONA, Roots, Sears, Shoppers Drug Mart, Staples, Wal-Mart
Shipping/Courier: Canada Post, FedEx, Purolator Courier, UPS (United Parcel Service)
Soft Drink: Coca-Cola, Gatorade, PepsiCo
Telecommunications: Bell, Rogers, Telus
Data for this study will be collected using Ipsos' Online Panel. A representative sample of 5,000 Canadians, 18 years and older will be surveyed. Ipsos Reid uses key driver analysis to reveal which attributes are most important in driving your reputation and are determined using Shapley's Values (SV) analysis, an advanced statistical technique for measuring the relative importance of a set of attributes. This analysis provides strategic insight on the most efficient way to strengthen your company's reputation.
All subscribers to the Canadian Corporate Reputation Monitor (I-REP) syndicated study will receive:
- A core report common across all subscribing clients.
- A custom report provided only to your organization that includes demographic variations of the results of your organization and custom analysis of the drivers of your reputation.
- Detailed data tables
- In-person presentation upon request (exclusive of travel costs outside Toronto).
Subscription Details and Pricing (excluding taxes)
The cost of subscribing to the Canadian Corporate Reputation Monitor (I-REP) is $15,500.
Subscribers may add their own custom, proprietary questions at an additional cost. Results will be provided to you on a strictly confidential basis. Please contact us for pricing for proprietary questions, adding additional non-subscribing industry counterparts, subsidiaries or competitors, or information about U.S. or global reports.
Deadline to confirm participation
Deadline for custom questions
Topline results available
Full reports available
The study will proceed only if there are a sufficient number of subscribers. Dates are subject to change.