TV Dailies

The Industry Source for Pre-Premiere TV Tracking

For over six years TV Dailies has been used by nearly all of America’s top broadcast and cable networks to track how new and returning shows are building awareness and interest in the weeks leading to their premiere date.

TV Dailies is used to assess how well your marketing efforts are resonating with potential viewers and provide timely suggestions for how to optimize marketing, and maximize the success of your programs.

Multiple metrics give you the whole picture

The wide range of tracking metrics and norms provided by TV Dailies means that you can accurately evaluate how well your campaign is performing. Several key indicators paint a moving picture of a program’s pre-premiere marketing effectiveness. We call this Marketing in Motion.

Awareness: How well is the program standing out from the crowd on both an unaided “top of mind” and aided basis?
Familiarity: How much do people know beyond just the title? Can they identify the genre of the program? Can they link it to the correct network?
Interest: How effectively is the awareness you are building converting into interest? Equally as important, how much is it converting to negative or non-committed interest?
Viewership: Will interested viewers watch "live," time shifted, digitally or in some other way? Is this program a “must see” or a “wait and see”? What size audience can you expect?
Viewer Reaction: How did viewers of the program evaluate it and what is their interest in watching future episodes?

Large weekly sample ensures accuracy

TV Dailies polls a representative sample of 3,300 TV viewers age 13 - 64 every week, making it sensitive to even small changes in key tracking metrics.

Customize reporting to suit your needs

A large weekly sample size allows you to look at TV Dailies data in many different ways through our dynamic reporting tool. Data can be filtered by age, gender and ethnicity, as well as more targeted cuts such as ‘fans’ of particular genres, cable status or technology ownership. Data can also be analyzed by any one or combination of DMAs to see the effectiveness of more localized campaigns.

Trending new behaviors since day one

Since its launch in 2008, LMX has covered many of today’s most important new media behaviors - such as tablet computers and connected TV – from an early stage in their development. This trend data gives us a historical perspective; essential when trying to make sense of new behaviors.

Relevant for new and returning programs

TV Dailies also provides tracking data for returning programs – namely those that are starting a brand new season. With this data, we can help you to identify season to season shifts in awareness and interest levels. Filters within TV Dailies also allow you to cut the data on past season viewers and non-viewers of a program to highlight potential viewer retention or conversion rates for the current season.

Benefit from our experience

With over six years of tracking data covering nearly 3,000 programs, we have the benchmarks and the experience to help you understand the effectiveness of your marketing campaign.