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The Mendelsohn Affluent Survey
The definitive source of information about the lives, lifestyles, spending and media habits of 59 million Affluent Americans with $100k+ household income.
Now in its 36th year, the Mendelsohn Affluent Survey survey is the industry standard currency study for Affluent print advertising, and is used to guide communications strategies, media planning, marketing, and new product development.
- Robust & projectable: The survey is methodologically rigorous, using an address-based sample frame and sophisticated sampling/weighting methodologies to ensure accurate and projectable results.
- Elite & customizable: With a sample size of 13,000+, the survey permits reliable customized analyses of elite segments such as those with $250K+ HHI or $1+ million in investable assets.
- Insightful & actionable: The extensive 28-page mail survey combines attitudinal questions for rich consumer insights with extensive media use data for communications planning.
2012 Mendelsohn Affluent Survey content includes…
Demographics
- Age, gender, education
- Marital status
- Household & personal
income
- Net worth & liquid assets
- Household/family
composition
- Occupation, title, industry
Consumer Insights
- 40 planned life events
- 100 sports/exercise
activities
- 100 leisure/entertainment
activities
- 130 psychographics
- 150 spending categories
- 1,200 brands
Media Use
- 40 advertising touchpoints
- 50 categories of mobile
apps
- 51 TV genres
- 90 TV networks
- 140 printed publications
- 300 web sites
An Affluent Research Platform
- The Mendelsohn Affluent Survey is a powerful platform for recontact, omnibus, & custom research with Affluents
- It is also available statistically fused with Nielsen’s NPM television ratings, providing program- and C3-specific ratings for financially-elite targets defined with Mendelsohn data
- The Mendelsohn Affluent Survey is supplemented by the Mendelsohn Affluent Barometer, a monthly online tracking study of Affluent optimism, expectations and attitudes