The Mendelsohn Affluent Barometer

As part of its ongoing Mendelsohn Affluent Survey platform, Ipsos conducts the Mendelsohn Affluent Barometer Survey, which focuses primarily on the mindset of the affluent (their overall optimism about the economy, their concerns, etc.). This shorter, online survey was started in 2009 and has been fielded monthly since May 2010. Selected findings are released every month to Mendelsohn Affluent Survey subscribers as well as through selected media partners (CNBC, Advertising Age, MediaPost, Bloomberg Radio, and WSJ.com).

This monthly survey also allows Mendelsohn Affluent Survey subscribers to field their own proprietary questions quickly and cost-effectively among adults (18 years of age of older) living in households with incomes of $100,000 or more.

Barometer Fast Facts:

Sample Size

1,000+ representative U.S. adults (18+) in households with incomes of $100,000+

Barometer Survey results are delivered quickly

Questions are programmed and generally available for client review in approximately 3 to 5 business days
The Barometer Survey is in the field for approximately 5 to 7 days
Data tables are usually delivered within 5 to7 business days after close of field