Insight into New Media and Technology
Insights from LMX (Longitudinal Media eXperience) are available in timely reports, providing a comprehensive look at topics of interest for those needing to understand the changing media and technology world.
Free to all LMX subscribers, these topical reports are now available for purchase by those who are not yet a subscriber to LMX, but who would like to sample the power of LMX and its applications. LMX Reports provide you with the insights and commentary to help keep you informed of the latest trends.
LMX Reports: Available Today
The Tablet Computer (Oct 2012) examines the dramatic growth and impact of this important device. Understand who has purchased and who intends to purchase the tablet; how owners are using the tablet, and how this device is changing media behaviors and usage of other devices in this comprehensive report.
The Connected Television (Oct 2012) covers trends in consumption of video content, whether through a connected television or another digital video streaming device. Understand who owns "connected" devices, who intends to own them, and how their usage is changing traditional video consumption.
The LMX advantage
LMX is a portfolio of unique, syndicated studies that capture where, when, and how both new and traditional media are consumed. The LMX studies provide a complete and up to date picture of today’s consumer and the technology adoption that is driving changes in their media consumption. Available since 2008, LMX has monitored many of today’s most important emerging media trends from an early stage.
24 hour diary of new and traditional media
Central to LMX is a 24 hour diary that records all media consumption in the context of daily activities as well as co-usage, location and simultaneous media activities.
Deeper insight into new behaviors
Alongside the diary, the LMX Usage, Attitudes & Aspirations module captures current and future ownership of devices; spend on media content, and participation in media activities.
Data to rely on
LMX collects data from a representative sample of 7,000 US online consumers twice a year, ensuring reliable trend data and providing the ability to drill down into specific behaviors and groups with confidence.