LMX (Longitudinal Media eXperience)

Understanding Emerging Media Behaviors Since 2008

LMX (Longitudinal Media eXperience) is a portfolio of unique, syndicated studies that capture where, when, and how both new and traditional media are consumed.

LMX offers you the context you need

The LMX approach

LMX combines two techniques to better understand the actions and motivations of consumers – a 24 hour media diary and an Attitudes and Usage module.

24 hour diary of new & traditional media

Central to LMX is a 24 hour media diary that records all media consumption in the context of daily activities as well as co-usage, location and simultaneous media activities.

Deeper insight into new behavior

Alongside the diary, the LMX Attitudes & Usage module captures current ownership and intent to purchase of devices, spend on media content, and participation in media activities.

LMX provides the complete picture

This unique approach means that LMX studies provide a complete and up to date picture of today’s consumer and the technology adoption that is driving changes in their media consumption.

Trending new behaviors since day one

Since its launch in 2008, LMX has covered many of today’s most important new media behaviors – such as tablet computers and connected TV – from an early stage in their development. This trend data gives us a historical perspective, essential when trying to make sense of new behaviors.

Available for a range of audiences

The suite of LMX products tracks different audience groups. Large sample sizes provide reliable trend data and offer the ability to drill down further into specific behaviors and groups with confidence.

Focus

Fielding
Period

Sample

LMX Core

General

Twice Yearly

7500 US online consumers 13–74

LMX Family

Families

Annual

2000 kids
6–12 years old and their parents; 700 parents of kids 0–5

Smarter ways of reporting

To help you get the most from your subscription, LMX data is delivered in two ways:

Online, interactive database giving you easy access to every data point
LMX Reports that cover specific topics of interest, such as tablet computers, connected TV and teenagers