LMX (Longitudinal Media eXperience)

Are You Measuring Consumers Or Devices?

Ipsos MediaCT's LMX is an essential monitor of the U.S. consumers' engagement with media content and technology, and how this changes over time. Unlike most media measurement approaches it leads with consumer understanding. LMX illuminates the attitudes and behaviors driving adoption of devices... and how new devices drive new consumer behaviors. It also enables clients to keep up with the everchanging advertising environment by monitoring and anticipating shifts in traditional and new media consumption patterns that impact where, when and how to best reach consumers.

1. What is it?

LMX is a syndicated study conducted semi-annually (since 2008) among 7,000 online 13 to 74-year-olds.

The online survey instrument is comprised of two tested and validated methods:

A fast moving (M)eDiary™ that captures past 24 hour activities on a ½ hour by ½ hour basis (includes primary, secondary and simultaneous activities, location and co-entertainment)
A Usage, Attitudes, & Aspirations module that captures behaviors, spending and future intent for devices, content, services and other forms of entertainment

2. Who is it for?

Anyone trying to reach consumers in today's complex marketing environment

3. What do I get?

Answers to the following key questions that challenge marketers daily:

How do I use media to reach target consumers?
What media devices will consumers use to engage with content and why?
Who is driving adoption of these innovations?
What consumer behaviors could potentially open new revenue streams and impact business models?

Deliverables include:

2 data releases, plus historical data (back to 2008)
Data for all waves available via online reporting tool, HTML Tables, Tabs and/or SPSS
Written Executive Summary Report