Brand Match

Making Brand Connections in a Connected World

Ipsos MediaCT's Brand Match offers an innovative approach designed to track your brand's salience in today's connected world.

Making the connection

Brand Match is a syndicated study that offers an innovative approach to tracking your brand's ability to break through in today's connected world. Using a "Brand Salience Score," Ipsos Brand Match tracks brand-to-consumer and brand-to-brand relationships for 3,000+ brands, media content and personalities among a robust sample of online consumers.

Multiple metrics, one Brand Salience Score for activation

Brand Match provides a composite Brand Salience Score – the definitive trended measurement of universal brand health in the context of today's popular media culture.

The Brand Salience Score is based on four metrics derived from the same scale:

Recognition: Percent who are aware of a brand
Attraction: Average love (or hate) that is felt for a brand
Presence: Percent that have a definitive opinion about a brand
Polarization: Divisiveness of a brand

This approach makes it easy to track how well your brand is doing over time using one simple straight-forward measure. Moreover, the individual score for each of the four metrics allows you to understand what is driving or holding back consumers' connection with your brand.

Brand Matches mean opportunities

Brand Match uses the Brand Salience Scores in a Brand Match analysis, identifying the optimal set of other brands, personalities, and media properties that are most loved by your brands' fans. With this insight clients can identify the best opportunities for marketing partnerships. This includes branded integrations, celebrity endorsements, talent casting, uncovering new distribution channels and pairing brands with media content most suitable to reach fast-moving target audiences.

A rich database with brands of all types

Brand Match tracks all brands, media content and personalities every four months. All brands are included in the same study and use the same metrics to provide a level playing field for evaluation. This is critically important for evaluating your brand's strength in the context of popular media culture, which is an essential ingredient for today's marketing challenges.

Analysis by specific target audiences for brands of all sizes is easy within Ipsos Brand Match. In each wave, we collect the views of 5,000 US online consumers aged 13-74.

And the Brand Match database already includes three years of data, which offers powerful trending capabilities.