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GamePlan Insights
GamePlan Insights is a scientific research tracking tool that combines multiple data sources throughout the video game lifecycle to provide industry professionals with a more complete understanding of the ingredients for success.
As the video game industry continues to flourish, so grows the need to understand the complexities of the marketplace. Ipsos MediaCT's GamePlan Insights provides video game professionals the first integrated tracking solution combining both behavioraland attitudinal metrics throughout every phase of the video game lifecycle.
With GamePlan Insights, we can help you solve your most critical business challenges:
- When is the best time to launch my game? What key competitors do I need to be concerned about?
- Who is the target market for my upcoming title?
- What are the most important titles in each genre that I should stock for my video game store during the holidays?
- What games are going to sell more than 1 million units this year?
- Which publically traded companies have the strongest portfolios?