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GamePlan Insights
The Next Generation Tracker for Video Games
Key Advantages: The F.A.C.T.S.
GamePlan Insights brings 5 core advantages to the marketplace:
Forecasting:
Dynamic sales forecasting projections at various intervals prior to a game’s launch.
Aggregation:
Centralized research hub combining Ipsos proprietary tracking study with game-specific data from third party partners.
Customization:
Personalized research tools via the “My GamePlan” tab on the GamePlan web portal.
Tracking:
Covering key metrics for all major console, handheld and PC game releases across a broad range of demographics.
Scalable:
Data available through an easy-to-use web portal featuring the latest innovations in charting and User Interface.
Answering your important questions
The combination of a large weekly sample and comprehensive tracking metrics collected for a wide range of titles means GamePlan Insights is uniquely positioned to answer many of the important questions being asked by the games industry:
- When is the right time to launch?
- Who should I target my game to?
- Which competitors need watching?
- Which titles should I stock to maximize sales over a holiday period?
- Which publically-traded companies have the strongest portfolios?
Large weekly sample size of all types of gamer
Each week, GamePlan Insights delivers a sample of 1000 gamers and game buyers aged 13-59. The sample spans hardcore gamers, casual gamers and everybody in-between.
This large weekly sample size provides greater accuracy and ultimately greater confidence that you are observing and reacting to real changes in the marketplace. Furthermore, it means you can focus on the target group(s) of most interest for each title. These groups can be based on age/gender, race, education, parents, gaming-habits and/or genre fans. Since the GamePlan Insights sample starts at 13 years, we have accurate data for the important teen market.
Comprehensive tracking of all major releases
At any one time GamePlan Insights is tracking up to 400 games, covering all major console, handheld, PC and mobile titles. Depending on the title, tracking starts up to 18 months from release.
For each title on tracking, GamePlan Insights delivers a wide range of key metrics including: Awareness, Interest, Purchase Intent (Pre-Order, Buy New, Buy Used, etc.), Forced Choice, Perceived Value and Word of Mouth. As a subscriber you also have the option to add custom questions specific to your title.
Comprehensive benchmark data
To help gauge how well a title is tracking in the weeks and months leading up to its release we have norms for every metric for different stages in a game’s lifecycle. Our extensive database of tracking data for a wide range of titles also means we can benchmark a game’s scores against its peer group.
My GamePlan for easy to use, customizable reporting
At the heart of GamePlan Insights is the My GamePlan online portal, an easy to use, interactive reporting interface. Among other uses, this enables subscribers to: create and save personalized game lists, track a title against KPIs and key competitors, and identify which titles are competing directly with a title.
From the video game experts
Ipsos MediaCT is uniquely positioned to offer marketers a complete suite of innovative research tools to help them manage their game properties and connect better with consumers. Through leading-edge qualitative and quantitative techniques, our team can help you to discover, develop, refine and monitor the progress of your games, franchises, consoles and marketing communication programmes.