Time Warner Medialab
Ipsos MediaCT is proud to sponsor the Time Warner Medialab, a unique facility equipped with the latest research and home entertainment technology.
Among the features available at the Medialab are:
- The latest home entertainment technology
- Biometric testing and eye-tracking equipment
- A usability lab supporting PC, tablets and games consoles
- Simulated in-home living room and retail spaces
- 47-seat theater with 3D projection, Dolby THX audio, infra-red cameras and dial pads for real-time feedback
- Focus group space
Ultimately, the Medialab enables Ipsos and our clients to better understand how consumers perceive, choose, and engage with media, content and technology.
Please click on the video to take a tour of the Medialab, download the information sheet and/or contact Donna Sabino for more information.