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HearWatchSay
Join the Conversation
HearWatchSay is Ipsos MediaCT’s online community of consumers who have an interest in TV, movies, gaming and/or new devices.
Over 1500 people are members of HearWatchSay and are actively involved in discussions around the latest TV shows, websites, apps, devices, movies and video games.
Through HearWatchSay we stay in touch with what consumers are doing, thinking and talking about in the entertainment, media and technology spaces; and by joining the conversation so can you.
A new type of online research community
Nowadays, a lot of brands and companies have invested in their own communities. That’s why we set-up our specialist Communities unit, which offers a best in class solution in this area. While there are multiple benefits in investing in creating your own community, we recognize that this custom approach is not for everyone.
For example, you may only need a community for a relatively short period of time and don’t want to invest the time and money in setting one up from scratch. Or, you may want to reach a wider audience than is possible via a brand-specific community, which tend to be populated by brand advocates.
That’s where HearWatchSay comes in. We provide the online community and the latest online community research techniques - you provide the big questions that you need to answer. In effect, you get to use the latest online community research techniques, but without having to set-up your own community.
A wide range of techniques
It's possible to adopt a wide-range of techniques on HearWatchSay - qualitative and quantitative. We will always advise on the design that we believe will best address your particular objectives:
- Discussion forums
- Research blogs
- Quick polls
- Surveys
- Contests
- Idea exchanges
- Short term mini-communities
- One off or longitudinal research
Getting you closer to your target audience
You can use HearWatchSay for qualitative and/or quantitative projects.
You can ask questions of the general community or identify particular target groups of interest to you, and focus your research just on them.
You can use public areas of the community or else we can ringfence an invitation-only area.
You can run your research over a few days, a few weeks or a few months.
You can engage in ideation, co-creation, evaluation, procrastination; whichever best meets your needs right now.
Ultimately, you can get close as you want to the consumers that matter most to you.