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The gaming world has evolved. So too has your need for quality research at every stage of the product life cycle
A unique solution that brings game development to life. Our expert facilitators design a creative, highly flexible work session to generate exciting new ideas, concepts,messages, or strategic positioning all around the gaming space
An online survey-based approach that allows consumers to sort numerous features and/or benefits and identifies those of most value to them. Often used after post-ideation processes, output from ConStruct prioritizes the key components needed to create actual concepts for further testing, and reduces the risk of testing concepts with little appeal or value to target consumers
An online survey-based approach that allows consumers to sort numerous features and/or benefits and identifies those of most value to them. Message ConStruct uses the same proprietary software to identify the ideal key words, messaging and phrases that will support the positioning for concepts and products identified as 'winners' from earlier innovation research
A global tool that enables marketers to co-create new product ideas with consumers using the latest online technology
A concept prioritization tool used early in the innovation process to help identify the concept winners to market. InnoScreen estimates a service's market potential based on a combination of key measures known to influence consumers' purchase decisions. With IPPs and further diagnostic measures in hand, Ipsos researchers provide recommendations for each concept tested
A research approach designed to assesses the value of a product or service features and provides information that allows you to command the highest price in a competitive environment
A survey-based approach that produces a holistic and integrated view of the marketplace and provides information on: the brands used; the imagery and equity of brands in the market; the drivers of brand choice; need states and unmet needs in the market; white space opportunities; and barriers/triggers to usage
An analytical framework that uses normative benchmarking and diagnostics to understand the functional, emotional and aspirational benefits of a brand to consumers, as well as examining its overall performance and health. Output is forward-looking, and provides direction on a brand's potential
A research approach that will assist media brands in valuing their free online content and then creating revenue through digital distribution
A research approach that defines brand equity in terms of four core 'pillars' – presence, delivery, relevance and distinction. These are calibrated through six simple survey measures that have proven their validity across a diverse range of product categories and territories