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Ipsos MediaCT is proud to sponsor the Time Warner Medialab, a unique facility equipped with the latest research and home entertainment technology.
HearWatchSay is Ipsos MediaCT’s online community of consumers who have an interest in TV, movies, gaming and/or new devices.
Digital Immersion is a technique that offers many of the benefits of ethnographic research, but at a fraction of the price and without requiring you to leave your office.
Journey Research is an exciting new product from Ipsos that allows you to better understand a consumer’s path to a purchase, belief and/or new behavior.
Ipsos MediaCT’s Online Dial combines the granular diagnostics of a dial test with the cost-effective national reach and quantitative robustness of an online survey.
Live|Stream helps media owners to demonstrate the effectiveness of their digital properties by providing accurate, comprehensive campaign evaluation data for ad sales – without disrupting the experience of visitors to your website.
Customer segmentation programs can help marketers react to and/or anticipate shifts, or more revolutionary changes in consumer attitudes, opinions and behaviors – many of which are driven recent economic conditions. With over 100 segmentation initiatives/consulting assignments completed in the past 2 years, Ipsos MediaCT is a trusted leader for marketers looking to develop or update their knowledge/insights in this realm
The gaming world has evolved. So too has your need for quality research at every stage of the product life cycle
An online survey-based approach that allows consumers to sort numerous features and/or benefits and identifies those of most value to them. Message ConStruct uses the same proprietary software to identify the ideal key words, messaging and phrases that will support the positioning for concepts and products identified as 'winners' from earlier innovation research
A research approach designed to assesses the value of a product or service features and provides information that allows you to command the highest price in a competitive environment
A research approach that defines brand equity in terms of four core 'pillars' – presence, delivery, relevance and distinction. These are calibrated through six simple survey measures that have proven their validity across a diverse range of product categories and territories